Values. That’s what it’s all about when you talk to the team at the Slow & Organic label Grenz/gang. Values must be rediscovered. And values have to be (again) redefined. The collections of the label founded in 2014, which are inspired by nature and the South Tyrolean mountains, express this with every piece of clothing.
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The idea behind the yoga brand Wellicious? To offer yogawear that is as stylish as it is sustainable. It was extremely stylish right from the start. With the Cradle-to-Cradle certification in 2022, the sustainability aspect was increased. Biodegradable, long-term compostable, circular – as the first yoga brand in the world. It couldn’t be more sustainable.
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Actually, Ben Bracher wanted to found a fair fashion label. Instead of bringing another brand onto the market, the Munich-based maker has been running his online shop Fair Couture since 2016, with which he gives exciting bag and backpack brands more visibility.
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For their bag and backpack label kaala, Regina Winther and Carolin van Eupen have developed smart bag and backpack models from pre-consumer industrial waste, that can do much more than just transport the mat into the studio. They combine yoga with everyday life. Sustainable and fair.
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Nadine Schratzberger from Vienna has managed with Montreet (until the end of 2019: Nasch Sportswear) to develop a unisex jacket that not only meets the functional requirements of three sports, but is also at the forefront in terms of sustainability. The eye-catcher factor of your recyclable collections is provided by the Viennese artist BOICUT.
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The two most important topics at Swedish Fall? Stop overproduction and encourage recycling of old clothes from customers ”. That means: closing the loop. The corresponding goals are ambitious, because the company is determined to become a fashion pioneer in a circular economy.
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Christine Metz is not a blank slate in fashion. She is a trained clothing technician and fashion tailor, studied fashion design at AMD in Berlin and gained professional experience at Berlin brands such as Liebeskind and Lala Berlin. After 13 years in the industry, she founded the label she has always dreamed of: fair, sustainable, transparent and minimalist.
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With her yoga label BESSONNEN, Annett Borg designs long-lasting fashion that is intended to reduce the pile of textile waste in the fast fashion industry. The trained fashion designer and founding member of Fashion Revolution Germany expresses her circular approach in her circular capsule collection.
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For four generations, the Italian family business, MASOLINI1949, has been producing shoes. With the second collection RE-BORN shoes, Nicola Masolini not only pays tribute to the negative development in the textile industry by manufacturing shoes from used materials. He also returns to the roots of the company founded in the post-war period.
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After long preparation, Susanne Delling opened her denim design studio, ONE-OFFsue, in Kaarst at the beginning of 2019. She has been setting a stylish example against fast-moving trends with her unique denim pieces (named after beautiful islands) in all imaginable styles.
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It is no secret that not all that sparkles is gold. The fact that noble metals and gemstones are often extracted under conditions that are as unfair as they are unworthy is no news. Jutta Werling-Durejka runs a Fairtrade jewelry studio AURHEN in Überlingen.
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Benjamin Klarmann and his Munich-based organic beauty brand, Junglück, have developed unisex products that make a difference. “Good for you, good for everyone” is the promise of his natural, certified, environmentally friendly and vegan skin, hair and body care. His goal: change in the cosmetics market.
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