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kaala – for more yoga in everyday life

For their bag and backpack label kaala, Regina Winther and Carolin van Eupen have developed smart bag and backpack models from pre-consumer industrial waste, that can do much more than just transport the mat into the studio. They combine yoga with everyday life. Sustainable and fair.

The two passionate yogis founded their label kaala with the aim of developing yoga bags, that are as diverse as everyday life. They work on the job. In the city. At lunch. The two of them were missing such a bag. And that’s why Regina Winther and Carolin van Eupen have been producing sustainable bags and rucksacks that are useful everyday companions since their successful Startnext campaign (the funding target was even exceeded!) in September 2020.

The mission of kaala products: a clear position against fast fashion.

With kaala, product designer Regina Winther can develop and produce products according to their own values. What does that mean in concrete terms? Longevity, careful handling of the material that is already there and that does not consume any new resources, a design that outlasts trends and takes a clear position against fast fashion.

© Lena Jürgensen, Malte Metag

Designed with yoga in mind.
Bags and backpacks for more yoga in everyday life.

The approach taken by the Hamburg women is far more than just practical, because their bag and backpack concept also promotes the integration of a yoga routine into everyday life. And that shows every little detail: The smart (and vegan!) Kaala accessories can be adapted to very different situations in just a few steps, thus combining function with fashion and everyday life with yoga.

Guaranteed pollutant-free thanks to bluesign® certification

The outer material is made from 100 percent recycled nylon from pre-consumer industrial waste that is created during the production of nylon yarn. Plus: The inner lining is made of recycled PET bottles, which helps to reduce plastic waste, save resources and reduce production-related CO2 emissions. The bluesign® certification ensures that no harmful chemicals are used in the production of your products. This certification also ensures that the chemicals used are completely filtered from air and water.

Smart details and cleverly thought out: a lot fits into the kaala bags.

Transparency and fairness are very important to kaala

The recycled favorite pieces are made by hand in a small sewing shop in Ho Chi Minh City, Vietnam. The production conditions are openly visible, which gives an insight into the social conditions and standards of occupational safety. Living wages are paid here, which are 81 percent above the average wage in the region. Appropriate working hours are also observed.

The claim? Beautiful and useful for people and for the planet.

Get to know better? Regina introduces the kaala bags in the video:

More about kaala. Click here