With his extra high demands on sustainability, wunderwerk founder Heiko Wunder does not always have it easy. It’s not about “easy” either. He wants to optimize what can be optimized and therefore for his brand, founded in 2013, consistently refrains from anything that harms people, animals or nature. The result? Sustainable style that easily plays in the big leagues.
170 years ago the city of Nîmes supplied the first denim to the USA – for the famous Levi Strauss jeans. The target group at that time were the gold prospectors in California. That is why the fabric is still called denim today – “from Nîmes”. Today it is impossible to imagine our wardrobes without jeans. Unfortunately, jeans production is anything but harmless. For the environment and for us. The manufacture of a single pair of pants consumes up to 8,000 liters of water.
Jeans on ice? Not only does this sound fun, but it is also revolutionary. Because instead of using environmentally harmful finishing methods for denim, the start-up DD Garment Solutions from Gmund uses the environmentally conscious and sustainable method developed in its own laboratory since 2018.