The materials that Claudia Jünemann uses for her timeless, puristic label FRiJDA JUNi are just as clean as the collection. Coupled with a transparent supply chain and regional production (designed in Munich – made in Bavaria), the fashion designer shows how contemporary sustainability works
With her label of the same name, Christiane Strobel relies on timeless, high-quality designs that will become long-term companions. With her sophisticated blouses, pants, dresses and jackets – designed in Cologne, eco-fair and socially produced in Marrakech – she wants to democratize quality and make sustainable design accessible to more people.
The two akjumii designers have continuously optimized their claim to fair and sustainably produced slow fashion over the past few years. With the launch of the 3IN1 COAT, they have created a clever key piece that consists of a vest and jacket that work as a coat and, thanks to various add-ons, follow every trend.
A lot of professional experience in the clothing industry as well as numerous trips to production countries have shown Karin Schönbuchner that there is a lot going on in the fashion industry. So what to do if you love fashion, but can’t cope with conventional production conditions? Clear. Establish your own label.
With his extra high demands on sustainability, wunderwerk founder Heiko Wunder does not always have it easy. It’s not about “easy” either. He wants to optimize what can be optimized and therefore for his brand, founded in 2013, consistently refrains from anything that harms people, animals or nature. The result? Sustainable style that easily plays in the big leagues.
With her yoga label BESSONNEN, Annett Borg designs long-lasting fashion that is intended to reduce the pile of textile waste in the fast fashion industry. The trained fashion designer and founding member of Fashion Revolution Germany expresses her circular approach in her circular capsule collection.
Rent what you like; buy what you really love. Thekla Wilkening has long been aware that renting is the new way to buy. Since 2019, the co-founder of the clothing store, Germany’s first fashion rental concept, has been bringing her expertise in borrowed clothing to her project, Stay Awhile.
Hanna Greis takes a contemporary approach with her brand, SETERY. Instead of launching an XL collection, she focuses on a smaller version: the capsule wardrobe. With only ten pieces, she wants to make mornings easier for business women. The Kickstarter campaign will start in spring 2020.
RE-BELLO was the first fashion label “Made in Italy” to address concepts such as responsibility and innovation by combining style, high quality design and fashion with respect for environmental issues. Even years after its foundation, the brand continues to show that sustainable + minimalist can be a successful concept.
Fairness, transparency and zero waste are the principles of Maria Vargas’ label located in Berlin, producing contemporary fashion from leftovers since 2013. This not only reduces the waste within the textile industry, but also leads to highly limited, great individual pieces at an affordable price.