ALEXANDRA SVENDSEN

Alexandra Svendsen

The ALEXANDRA SVENDSEN label was created in 2016 from her passion for handbags and the long-cherished wish to found her own company. What is behind the name? A handbag and wallet collection that is as minimalist as it is colorful, made from certified natural leather. Made 100 percent in Germany.

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ACHAHHA

ACHAHHA (pronounced A’tschah) comes from Sanskrit and means “good”. If you take a brief look at the philosophy of the Fellbacher Knitwear brand by Sebastian Schulz-Dobrick, it is pretty clear why the name is so suitable.

Organic animal farming, 100 percent certified merino wool, organic and recycled cotton, zero waste production. Due to the innovative 3D knitting process, the seamless knitting process delivers maximum quality without disturbing seams and is washable without the use of chemicals. Apart from that, the timeless, clean knitted classics with V-, round or turtlenecks are not only produced in one piece in the Rhineland using the latest 3D technology on state-of-the-art high-tech machines. The highly complex production machines are also manufactured in Germany.

ACHAHHA
© ACHAHHA

ACHAHHA – Washable merino wool without chemicals

The knitting duration of the “Made in Germany” sweater is one hour. Thereafter, a little fine tuning is done. The label (which comes from Wuppertal, located in a wonderful region, is produced on machines that are 80 years and older in a traditional ribbon weaving mill) is sewn in, then the quality inspection takes place. The sweaters are then washed, dried and ironed. This step ensures that the goods are delivered in their final condition, which does not change during subsequent washing. Sounds good, am I right?

“Of course, only electricity from renewable energy sources is used during production and the shipment is climate-neutral”.

Are you asking yourself if Sebastian Schulz-Dobrick was already working in fashion before he founded his start-up? Not quite. He was the managing director of a company that manufactures insect screens, among other things. His interest and motivation to run a fashion company that operates transparently and sustainably is purely private. Actually, the Leverkusen-born designer wanted to use nettle yarn from a German company for his collection, but he then decided on merino wool.

“Only the merino wool is not regional. It is sourced from South America.”

What makes merino wool so sustainable? It keeps you warm in winter, maintains a pleasant temperature in summer and is highly resistant to dirt and odors. This makes it very easy to care for. You could also compost the ACHAHHA garments. The meaning of ACHAHHA should be pretty clear by now.

More about achahha. Click here

Sepideh Ahadi

Sepideh Ahadi

Layered coats, pants that transform into jumpsuits, asymmetrical cuts for blouses, dresses and skirts – the designer from Berlin, Sepideh Ahadi, with her Iranian roots is the symbol of a true melting pot of cultures. With her minimalist, innovative ready-to-wear designs, she picks up on social issues to encourage her clients to see fashion in a different context.

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JOA

JOA

The London-based zero-waste fashion brand, JOA, works with materials that no one else wants. Trousers, blouses, dresses that they get from charity stores – even if they were slow sellers – are transformed into bombers and parkas that are as individual as the people who wear them.

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AA Gold

AA Gold

During the production of garments, up to 20% of resources are lost and are considered fabric waste. With AA Gold Arnold Gevers proves that textiles can also be produced without waste. He starts at the beginning of the value chain and thus designs patterns without waste.

“Today’s fashion system does not reflect the needs of today’s world,” says Arnold Gevers, fashion designer and professor at the AMD Academy of Fashion & Design in Munich. Because he does not want to submit to this system, he has given his visions a framework and founded AA Gold in 2019. His goal: change.

The Change is GOLD

The use of sustainable materials and a contemporary adaptation of the design process are an integral part of his concept. His enthusiasm for the zero waste theme, which he developed during his collaboration on the Kopa Kona collection with the artist Michael Hofstetter, has been further developed with AA Gold. The result? Contemporary styles for contemporary people.

100 percent style – 0 percent waste.

The design method behind zero waste fashion requires the transformation of certain details and shapes of the garments. Our aim is to develop designs that are both contemporary and fashionable despite their limitations. The styles are fresh and with flair and at home in fashionable wardrobes.

Start of the crowdfunding campaign: October 2019

The implementation of the AA Gold collection Maxi Over can be supported from October 2019 within the framework of a crowdfunding campaign.

More information about AA Gold

neubau eyewear

Inspired by the vibrant lifestyle of the seventh district of Vienna, which can also be found in many of the world’s creative metropolises, the brand neubau eyewear was founded in 2016. Neubau eyewear is an homage to international districts and places where artists, creative people and up-and-coming talents meet and spend time.

neubau eyewear
© neubau eyewear

No issue moves the neubau eyewear team as much as sustainability. Materials such as naturalPX – obtained from the high-quality oil of the castor plant – and 3D printing techniques are all about zero waste and have already earned neubau eyewear the “Green Good Design Award” for product design, sustainability, brand philosophy and appearance.

Sustainable Highlights for 2020:
0 Percent Waste – 100 Percent Sustainable.

For the first time, it is possible to use an innovative and entirely natural material, natural3D, in a resource-saving 3D printing process. At GREENSTYLE munich you can discover the two new collections, including the Special Edition 2020.

Made in Austria. Made for conscious & fashionable people.

In addition to regional Austrian production, the conscious use of resources is the focus of the brand’s efforts.

Consistent environmental protection is reflected equally in the packaging and the equipment of the products. The case is cellulose-based and does not require any glue, and the cleaning cloth is made from recycled plastic bottles.

neubau eyewear sets new standards in treating the environment with utmost consideration and proves that sustainability is more than just a trend. Additionally, the lifestyle brand is following its motto SEE & DO GOOD by supporting projects around the world with exciting approaches and ideas for sustainable design of urban living spaces.

More about Neubau eyewear. Click here

© neubau eyewear