Actually, Ben Bracher wanted to found a fair fashion label. Instead of bringing another brand onto the market, the Munich-based maker has been running his online shop Fair Couture since 2016, with which he gives exciting bag and backpack brands more visibility.
The fact that eco doesn’t look like sackcloth and that sustainable products can easily keep up with conventional parts in terms of design is reflected in every image in the Lai Chun online shop. Quite apart from that, the story is far from over here – it is only just beginning
With jesango, Germany’s first fair fashion shopping community was launched at the end of 2019. The mission of the Munich founders? To interpret the access to fair and sustainably produced fashion in a contemporary way and to make it uncomplicated and inexpensive and more accessible for the masses.
Tanja Kosar has worked as a project manager in the automotive industry for a long time and knows about the difficulties associated with a sustainable business wardrobe. That is why she founded her platform CEO GENE in 2019, on which she makes sustainably produced office outfits and accessories for small newcomer designers publicly and easily accessible.