Wednesday, August 28, 2024. 8:30 a.m. Somewhere in the middle of nowhere near Lake Attersee. I’ve received an invitation to a factory tour at Lenzing in Upper Austria and I’m standing there in amazement. I have no idea what I was expecting, but definitely not on this scale.
Continue readingPhyne – Street Couture
No trends, but stylish statements – Phyne, the label from Mannheim focuses on high-quality, durable and sustainably produced premium basics and limited edition pieces (including Veronika Heilbrunner) with maximum comfort.
Continue readingJAN ‘N JUNE – sustainable, affordable high fashion
When Jula Holtzheimer and Anna Bronowski founded the Hamburg fashion label JAN ’N JUNE in 2014, they had the following idea: sustainable fashion that looks great, is produced fairly and is still affordable. What sounds like numerous contradictions to some, the two have consistently built up and further developed.
Continue readingBESONNEN – mindful yoga wear
With her yoga label BESSONNEN, Annett Borg designs long-lasting fashion that is intended to reduce the pile of textile waste in the fast fashion industry. The trained fashion designer and founding member of Fashion Revolution Germany expresses her circular approach in her circular capsule collection.
Continue readingSepideh Ahadi
Layered coats, pants that transform into jumpsuits, asymmetrical cuts for blouses, dresses and skirts – the designer from Berlin, Sepideh Ahadi, with her Iranian roots is the symbol of a true melting pot of cultures. With her minimalist, innovative ready-to-wear designs, she picks up on social issues to encourage her clients to see fashion in a different context.
Continue readingSETERY clothing
Hanna Greis takes a contemporary approach with her brand, SETERY. Instead of launching an XL collection, she focuses on a smaller version: the capsule wardrobe. With only ten pieces, she wants to make mornings easier for business women. The Kickstarter campaign will start in spring 2020.
Continue readingRE-BELLO
RE-BELLO was the first fashion label “Made in Italy” to address concepts such as responsibility and innovation by combining style, high quality design and fashion with respect for environmental issues. Even years after its foundation, the brand continues to show that sustainable + minimalist can be a successful concept.
Continue readingPiueqo (+eQ’o)
“Flanking” – the combination of “flashing” and “ankle” – is the trend that reveals ankles. Whether this is healthy is another question. It can get a bit uncomfortable in winter, when doing sports, or hiking in the mountains. Socks definitely have a right to exist. Especially, if they are as fashionable and sustainable as the ones from Piueqo (+eQ’o).
By now, the no sock movement has begun to falter and fashion fans are turning this no-go into a trend. Socks and stockings are the icing on the cake for a certain casual look. And these sustainable models are from Italy.
The Italian label +eQ’o (pronounced piueko) produces in Brescia and attaches great importance to its company philosophy. The name is not easy to pronounce, but company founder, Claudia Siracusa, had the following thought: the + stands for naturalness, color and comfort; when pronouncing the e, the face smiles; the Q stands for quality; the apostrophe stands for removing the superfluous and concentrating only on the essential. Makes sense.
Piueqo (+eQ’o): from clean for cool
Whether classic, revitalized unisex pilgrim socks or pink and white patterned merino socks that can even be worn in heels as a fashion statement – the brand with its complicated name +eQ’o (if you read it often, it’s easier to remember!) produces socks and stockings made from maximum sustainable materials such as linen, tencel, bamboo, wool and organic cotton on its own machines. And for the whole family. The materials are GOTS, ICEA, OEKO-TEX® Standard 100, BioRE and Woolmark certified.
Good to know: The names of the collections are based on the four seasons and are then called, for example, “The Aromas of Autumn“. One thing is certain – the XL range has the right model for every style and season.
More about Piueqo. Click here
Fabsoul
That sportswear mostly consisted of synthetic fibers bothered Madeleine Stanev. Her contemporary FABSOUL leggings provide an alternative: with natural and plant-based fabrics.
Continue readingLANIUS
The fact that eco-fashion is as sustainable as possible, but has to look like it 0.0, is largely due to the commitment of Claudia Lanius.
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