The materials that Claudia Jünemann uses for her timeless, puristic label FRiJDA JUNi are just as clean as the collection. Coupled with a transparent supply chain and regional production (designed in Munich – made in Bavaria), the fashion designer shows how contemporary sustainability works
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With her label of the same name, Christiane Strobel relies on timeless, high-quality designs that will become long-term companions. With her sophisticated blouses, pants, dresses and jackets – designed in Cologne, eco-fair and socially produced in Marrakech – she wants to democratize quality and make sustainable design accessible to more people.
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Two sustainable fashion brands with an XL portfolio from fashion to (sexy!) underwear, jeans with contemporary cuts and a swimwear collection (from 2021) – whoever believes that the sustainable commitment of LOVJOI founder Verena Paul-Benz would be exhausted, he is wrong. The visionary Swabian woman’s expansion course is far from over.
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Mother Barbara and daughter Sofia Geier design and manufacture Dungarees, denim jackets, jumpers, oversize shirts, shirt dresses as well as rucksacks, shoulder bags & Co. for their label Bad Seeds Italia in Neumarkt in South Tyrol. And from hemp.
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When Jula Holtzheimer and Anna Bronowski founded the Hamburg fashion label JAN ’N JUNE in 2014, they had the following idea: sustainable fashion that looks great, is produced fairly and is still affordable. What sounds like numerous contradictions to some, the two have consistently built up and further developed.
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A lot of professional experience in the clothing industry as well as numerous trips to production countries have shown Karin Schönbuchner that there is a lot going on in the fashion industry. So what to do if you love fashion, but can’t cope with conventional production conditions? Clear. Establish your own label.
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With his extra high demands on sustainability, wunderwerk founder Heiko Wunder does not always have it easy. It’s not about “easy” either. He wants to optimize what can be optimized and therefore for his brand, founded in 2013, consistently refrains from anything that harms people, animals or nature. The result? Sustainable style that easily plays in the big leagues.
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Everything started with the Munich eco label Thokk Thokk with T-shirts. The characteristic, graphic prints were (and are) printed by hand in Munich. Today, the collection is a stylish mix of classic basics and striking statement pieces that are produced – certified according to the highest bio-fair standards such as GOTS and Fairtrade.
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Bright colors, iconic patterns, each fabric is unique – inspired by the stories of cultures, the label BELLE IKAT from Mannheim has been combining traditional craftsmanship with contemporary cuts in its seasonless dresses, tunics and scarves since 2018.
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RE-BELLO was the first fashion label “Made in Italy” to address concepts such as responsibility and innovation by combining style, high quality design and fashion with respect for environmental issues. Even years after its foundation, the brand continues to show that sustainable + minimalist can be a successful concept.
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Old is the new New is proven by Chloé vd’s with inspiring clothing. Colorful and wonderfully unique silk dresses and blouses are made by Katja von Döring together with the Iranian master tailor, Negin Palang Poshtian, in her studio in Schwäbisch Hall.
New favorite pieces made from artistic vintage silk scarves.
Originally, founder of CHLOÉ vd, Katja von Döring, studied classical guitar and thereafter worked as a guitarist. Today, together with master tailor – Negin Palang Poshtian, who worked as the manager of a factory until her escape from Iran – she produces artistic and sustainable garments in Schwäbisch Hall from used and recycled vintage silk scarves.
Bei CHLOÉ vd ist alt ist das neue Neu.
No new resources are being used for the flowy maxi dresses with refined décolleté, fluttering trumpet and puff sleeves. Her fabrics come exclusively from vintage and second-hand shops, where she lovingly tracks down the silk scarves.
At CHLOÉ vd, large daisies meet juicy watermelons, floral prints and graphic patterns. Paired with an extra portion of color, each piece becomes an unmistakable unique garment. So what inspired the founder? The diverse Japanese tradition of transforming and preserving clothing.
The wonderfully colorful pieces are available in three different cuts and sizes: S, M and L.
First company in Germany to produce dresses, tunics and blouses from rose viscose, which is compostable. The innovative fiber is made from cotton in combination with viscose fibers from rose petals. According to founder Tanja Kliewe-Meyer, the ‘friendly rose’ collection stands for the new and trendy naturalness in fashion: the desire to dress in an exclusive and sustainable way – with a good feeling.
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