With their fashion tech startup CLOTHESfriends, AMD graduates Carmen Jenny and Sonja Wunderlich are revolutionizing shopping as we know it. At the same time, they bring variety to the wardrobe and the sharing economy to everyday life. Her credo: Why buy when you can rent?
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With her community rental model WeDress Collective, Jasmin Huber makes it possible to borrow and lend high-quality fashion between private individuals and ensures a wide range of fashion choices with a minimal ecological footprint. She started her “Airbnb for Fashion” in autumn 2020 in Berlin, Munich and Vienna.
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Nadine Schratzberger from Vienna has managed with Montreet (until the end of 2019: Nasch Sportswear) to develop a unisex jacket that not only meets the functional requirements of three sports, but is also at the forefront in terms of sustainability. The eye-catcher factor of your recyclable collections is provided by the Viennese artist BOICUT.
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With her Wonder Wardrobe videos and tutorials, Daria Andronescu has been showing for several years that fashion consumption can also be different. With “Wonder Wardrobe Rentals” Daria goes one step further. With a combination of second hand high fashion and sustainable fashion, she has developed small, fine capsule collections that she rents out.
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If you are someone who like changing up your wardrobe, you quickly end up collecting too many clothes. Linda Ahrens and Tina Spießmacher have created a solution to this problem with their online leasing service, UNOWN. Their leasing service provides variety for the wardrobe while at the same time reducing the ecological footprint.
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Rent what you like; buy what you really love. Thekla Wilkening has long been aware that renting is the new way to buy. Since 2019, the co-founder of the clothing store, Germany’s first fashion rental concept, has been bringing her expertise in borrowed clothing to her project, Stay Awhile.
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Under the motto “Renting is the new buying”, Nicola Henseler has created a pretty smart shopping alternative with Fairnica and made the topic of capsule wardrobe easy for us to implement. With pre-made capsules, sustainable favorite pieces are delivered to your home. In combination with the right basics, you can create a lot of casual looks. Brand new from autumn 2020: the GREENSTYLE x Fairnica capsule “Pauline”.
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