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Collection update by AA Gold: SOLID

Collection update by AA Gold: SOLID

At AA Gold everything happened in quick succession: the (successful!) Crowdfunding campaign started last autumn with the 3rd edition of GREENSTYLE. Runway, VOGUE reporting and now the collection update SOLID followed

In January, the green embroidered Opera jacket from the MAXI OVER Collection (spotted by stylist Claudia Hofmann) could be seen on the NEONYT-Rundway of the Mercedes-Benz Fashion Week in Berlin’s Kraftwerk. Reports in German VOGUE, other high fashion publications, TV documentaries and magazines followed. In September 2020, despite difficult times, it went on the runway of the Sustainable Fashion Innovation Week in Rome. In short: The Munich zero-waste label around Arnold Gevers, who teaches as a professor at the AMD Academy for Fashion and Design Munich, and Verena Stoppel, is taking off. And not just in the sustainable bubble, but where sustainable fashion belongs: in the design area.

Solid

AAGold stands for sustainable and fairly produced unisex fashion without fabric scraps.
Already during the pattern development it is ensured that all resources are used optimally!

It’s all about storytelling: And the Munich unisex label AA Gold has just started its first designer cooperation. After all, together we are more. With the term collection update, which they have actively chosen for SOLID, the Munich makers emphasize that this is not just about a new season that is thrown on the market. Because instead of working seasonally, they just carefully add to their existing pieces. SOLID has just joined MAXI OVER. Inspired by Asian styles and our life in the times of COVID-19, a new print motif was created in collaboration with the Munich designer Stephanie Kahnau. The results of the collaboration were presented on the last weekend in October in the HIER Studio & Store in Munich.

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