With his extra high demands on sustainability, wunderwerk founder Heiko Wunder does not always have it easy. It’s not about “easy” either. He wants to optimize what can be optimized and therefore for his brand, founded in 2013, consistently refrains from anything that harms people, animals or nature. The result? Sustainable style that easily plays in the big leagues.Continue reading
ACHAHHA (pronounced A’tschah) comes from Sanskrit and means “good”. If you take a brief look at the philosophy of the Fellbacher Knitwear brand by Sebastian Schulz-Dobrick, it is pretty clear why the name is so suitable.
Organic animal farming, 100 percent certified merino wool, organic and recycled cotton, zero waste production. Due to the innovative 3D knitting process, the seamless knitting process delivers maximum quality without disturbing seams and is washable without the use of chemicals. Apart from that, the timeless, clean knitted classics with V-, round or turtlenecks are not only produced in one piece in the Rhineland using the latest 3D technology on state-of-the-art high-tech machines. The highly complex production machines are also manufactured in Germany.
ACHAHHA – Washable merino wool without chemicals
The knitting duration of the “Made in Germany” sweater is one hour. Thereafter, a little fine tuning is done. The label (which comes from Wuppertal, located in a wonderful region, is produced on machines that are 80 years and older in a traditional ribbon weaving mill) is sewn in, then the quality inspection takes place. The sweaters are then washed, dried and ironed. This step ensures that the goods are delivered in their final condition, which does not change during subsequent washing. Sounds good, am I right?
“Of course, only electricity from renewable energy sources is used during production and the shipment is climate-neutral”.
Are you asking yourself if Sebastian Schulz-Dobrick was already working in fashion before he founded his start-up? Not quite. He was the managing director of a company that manufactures insect screens, among other things. His interest and motivation to run a fashion company that operates transparently and sustainably is purely private. Actually, the Leverkusen-born designer wanted to use nettle yarn from a German company for his collection, but he then decided on merino wool.
“Only the merino wool is not regional. It is sourced from South America.”
What makes merino wool so sustainable? It keeps you warm in winter, maintains a pleasant temperature in summer and is highly resistant to dirt and odors. This makes it very easy to care for. You could also compost the ACHAHHA garments. The meaning of ACHAHHA should be pretty clear by now.
More about achahha. Click here
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