No trends, but stylish statements – Phyne, the label from Mannheim focuses on high-quality, durable and sustainably produced premium basics and limited edition pieces (including Veronika Heilbrunner) with maximum comfort.
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Shooting, Wardrobe Check, Personal Styling, Kleiderschrank Detox – Christina Brabandt liebt Mode und hat ihre Begeisterung zur Profession gemacht (ihr Portfolio gibt’s auf christinabrabandt.com). Dass sie seit über 20 Jahren in diesem Business zuhause ist spürt man sofort. Entsprechend leicht ist die Entscheidung gefallen, wer uns beim Styling für die GREENSTYLE Fashionshow supporten wird. Die hat zwar nicht stattgefunden. Alle 47 Looks haben wir aber fotografisch verewigt.
Christinas Stil? Maximal individuell. Von lässig bis elegant hat sie alle Facetten im Repertoire. Die Finesse liegt bei ihren Looks im Detail – ob Statement-Kette zum weißen T-Shirt oder Power-Blouson zur Skinny Jeans – die Looks von Christina Brabandt sind immer für eine stilvolle Überraschung gut.
Sneaker von nat2, 299 Euro. Jetzt kaufen>>>
Skinny Jeans “MID SUN” von DAWN Denim , 129 Euro. Jetzt kaufen>>>
T-Shirt von PHYNE, 29,90 Euro. Jetzt kaufen>>>
Bomber Jacke “COCO” von JOA, 175 Pfund. Hier kaufen>>>
3D-Druck Kette aus Bio-Plastik von Rah Rah Studio, 99 Euro. Jetzt kaufen>>>
Sonnenbrille “ERWIN 3D” von neubau eyewear, 249 Euro. Jetzt kaufen>>>
With “Fearless Future”, Phyne sets its mission with – Attention: no contradiction! – Statement-Basics to revolutionize the sustainable fashion market and to steal the show from conventional streetwear brands à la Vetements. Pre-orders of the limited line have available since April 2nd – the launch was combined with an award.
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The fact that NEONYT, the world’s leading trade fair for sustainable fashion (and the only winner of Berlin Fashion Week) is our partner at GREENSTYLE fills us with enormous pride. The fact that we were able to host the second panel at NEONYT – this time in the new location in Hangar 4 in Tempelhof – is absolutely terrific. Our topic? Influencer marketing.
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Andri Stocker is the third in the group at PHYNE, the German eco-label from Mannheim, which started in 2017 to show that sustainable fashion can be interpreted in a modern way and implemented in an original way. The business economist came to fashion in the same way as a virgin bears a child. Because the textile industry and its working methods were completely foreign to him until then.
“Sustainability is a social challenge. Sustainable fashion must therefore be accessible to everyone, affordable, transparent and convincing in terms of quality in order to bring about the greatest possible change.” Andri Stocker
But that was precisely his motivation and perhaps also a certain advantage. Because after many years in the start-up and digital scene, he was looking for a new challenge and was able to tackle it without any “handicap”.
With Dirk Meycke, Andri Stocker had an experienced co-founder at his side, whose fashion experience he could always rely on. In his daily work, he sees himself primarily in the role of an enabler and works on establishing and expanding the structures and processes at PHYNE, so that sustainable fashion in general and PHYNE in particular can grow steadily and sustainably.
