It all started with a small but (watch out for puns!) Phyne men’s collection (since 2018 also ladies), which focused on high-quality basics with a wow-effect. Since then, Andri Stocker and Dirk Meycke have been developing timeless pieces for their premium brand, with the motto “less but better”, in order to create an antipole to trendy pieces that are just as fast-moving as they are cheap. And this is anything but easy because behind all decisions lies the question: What do basics have to fulfill today and how are they worn? The cut, choice of color and simply everything is based on this question.
Basic, but not simple. Minimalistic, but not boring. Trend-conscious, but not trend-driven.
(*available while stocks last)
The raw materials of the German brand are as sustainable as the value chain itself. In addition to certified organic cotton, PHYNE uses Tencel and works exclusively with certified producers. And because the makers of Phyne are far from satisfied, material innovations are a priority. That’s why they worked on mercerized organic cotton for the Classic Bomber in 2020 – yes, it’s a bomber jacket revolution. An important part of the philosophy: not only the production conditions are fair, but also the prices. Phyne deliberately chose an affordable price range to make sustainable fashion statements purchasable.
Believe in the FUTURE.
Never stop EXPLORING.
PHYNE White Labs
In addition to the Basic product range and the limited editions, they rely on design cooperation with likeminded partners. The VOGUE collections, “Classic Edition”, a “Capsule Collection” in cooperation with influencer Veronika Heilbrunner and the “A Phyne Artist Collection” with Joachim Baldauf are an example. Yes, street couture can also be sustainable.
Protect what you love.
Instead of plastic, delicate tissue paper and clean cardboard are used, which, thanks to a second adhesive strip can be used more than once. And what does “Phyne” mean? Simply pronounce it, and it will be clear what lies behind it.
More about Phyne. Click here