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Phyne – Street Couture

Phyne – Street Couture

No trends, but stylish statements – Phyne, the label from Mannheim focuses on high-quality, durable and sustainably produced premium basics and limited edition pieces (including Veronika Heilbrunner) with maximum comfort.

It all started with a small but (watch out for puns!) Phyne men’s collection (since 2018 also ladies), which focused on high-quality basics with a wow-effect. Since then, Andri Stocker and Dirk Meycke have been developing timeless pieces for their premium brand, with the motto “less but better”, in order to create an antipole to trendy pieces that are just as fast-moving as they are cheap. And this is anything but easy because behind all decisions lies the question: What do basics have to fulfill today and how are they worn? The cut, choice of color and simply everything is based on this question.

Basic, but not simple. Minimalistic, but not boring. Trend-conscious, but not trend-driven.

 

***SHOP NOW | Phyne Streetwear***

(*available while stocks last)

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PhynePhyne
PHYNE
20% discount
PhynePhyne
Sweatshirt Women
black

79,90 €

PhynePhyne
Sweatshirt Women
grey

79,90 €

PhynePhyne
Hoodie Unisex
black

89,90 €

PhynePhyne
Sweatshirt Men
grey

79,90 €

PhynePhyne
Sweatshirt Men
black

79,90 €

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Phyne
© Michael Weniger

The raw materials of the German brand are as sustainable as the value chain itself. In addition to certified organic cotton, PHYNE uses Tencel and works exclusively with certified producers. And because the makers of Phyne are far from satisfied, material innovations are a priority. That’s why they worked on mercerized organic cotton for the Classic Bomber in 2020 – yes, it’s a bomber jacket revolution. An important part of the philosophy: not only the production conditions are fair, but also the prices. Phyne deliberately chose an affordable price range to make sustainable fashion statements purchasable.

Believe in the FUTURE.
Embrace DIVERSITY.
Never stop EXPLORING.
Be PHYNE.

PHYNE White Labs

In addition to the Basic product range and the limited editions, they rely on design cooperation with likeminded partners. The VOGUE collections, “Classic Edition”, a “Capsule Collection” in cooperation with influencer Veronika Heilbrunner and the “A Phyne Artist Collection” with Joachim Baldauf are an example. Yes, street couture can also be sustainable.

Protect what you love.

Instead of plastic, delicate tissue paper and clean cardboard are used, which, thanks to a second adhesive strip can be used more than once. And what does “Phyne” mean? Simply pronounce it, and it will be clear what lies behind it.

More about Phyne. Click here

Published 09.10.19

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