RE-BELLO was the first fashion label "Made in Italy" to address concepts such as responsibility and innovation by combining style, high quality design and fashion with respect for environmental issues. Even years after its foundation, the brand continues to show that sustainable + minimalist can be a successful concept.
After a successful kickstarter campaign in 2013, RE-BELLO was founded in Bolzano as the first sustainable fashion brand made in Italy. The goals that Emanuele Bacchin, Daniel Sperandio and Daniel Tocca set for themselves when they founded RE-BELLO after their studies were high. After all, they wanted to create the world’s first fashion brand that stands out for its innovative and responsible vision.
Beautiful revolution: The Bello in Re-Bello stands for beauty.
The concept of contemporary design harmonizing with respect for people and the environment was successful. Just two years after its foundation, Ivana Omazic, previous creative director for Céline and Maison Martin Margiela, was recruited as the art director for RE-BELLO. The spring/summer collection 2016 was the first “sustainable” total look collection, which made RE-BELLO a serious brand on the fashion market.
From T-shirts and hoodies to the totally sustainable look.
Italians are consistently working on the optimization of sustainable materials and are focusing on new innovative fibers, always with a focus on re- and upcycling. That is why the minimalist avant-garde looks feature regenerated nylon from ECONYL, modal fiber from Lenzing Modal and Tirolwool. The olive leather from wet-green Cradle to Cradle™ GOLD and “Material Health” PLATINUM are certified. The certified, 100% Italian-made yarn collection made of plastic bottles by newlife is also used. OEKO-TEX Standard 100 and GOTS certified textiles are used, as well as Lyocell fiber from Lenzing (Tencel).
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And because every garment can tell a story, every piece of RE-BELLO has a product code. If you enter this code online, you can find out how and where the product was made.
On the website, the consumer can find the percentage of material used for a collection:
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