Jeans are fashionable evergreens. They’re not just romping around en masse in the closet. They are usually also mass-produced. Under the worst social and ecological conditions. It is not for nothing that people speak of the “dirtiest piece of clothing” in the world. The brands in the GREENSTYLE Jeans Guide prove that darling denim is also a good choice.
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With his extra high demands on sustainability, wunderwerk founder Heiko Wunder does not always have it easy. It’s not about “easy” either. He wants to optimize what can be optimized and therefore for his brand, founded in 2013, consistently refrains from anything that harms people, animals or nature. The result? Sustainable style that easily plays in the big leagues.
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