Bettina Bär – the only constant is change

Bettina Bär

With Neonyt, Messe Frankfurt has created a format that goes far beyond the subject of the trade fair. The Neonyt is a hub. A multiplier. A community for sustainable fashion. For compliance with and implementation of the SDGs, the 17 goals that must be achieved by 2030. With Bettina Bär, this event has got a new show director. Your first analogue assignment in the new office should take place from January 18 to 20, 2022 as part of the Frankfurt Fashion Week. All tradeshows were postponed from December 22nd, 2021 to July 2022. The interview took place earlier. We talked to the “newcomer” and are already looking forward to getting to know each other personally.

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prePeek at Home x GREENSTYLE


Neonyt influencers and content creators will show that style and sustainability also work in times of home office and social distancing with their looks for “prePeek at Home” from January 18th to 22nd

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NEONYT on air 2021 – the program


NEONYT will also go on air again with its January 2021 edition. The digital format was already introduced in July 2020 when the global hub for sustainable fashion could not take place due to Corona. Here are the first (and soon more) topics

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The NEXT NOW: Cooperations with the Neonyt


As already announced in April, the NEONYT will not take place at the end of June. In order to offer its exhibitors a digital order service, Messe Frankfurt has entered into cooperation agreements with B2B online marketplaces. Further services are provided by the Koops with the Premium and Fashiontech conferences.

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Fair Fashion @ Corona

Corona und Fair Fashion

“The situation is extremely confusing and dangerous,” says Thimo Schwenzfeier, show director of NEONYT and talks about chances and risks for the (fair)fashion industry in (and after!) times of crisis. Because the industry has to be prepared for the AFTER Corona period and then – each in his own way – offer the best possible stage.

Originally, we had planned that Thimo Schwenzfeier would give a keynote on the status quo of sustainable fashion at the 4th edition conference. With the Corona crisis, the topic of sustainable fashion has taken on a new direction and a different dynamic. That’s why, in the video, Thimo Schwenzfeier talks about the impact of the current situation on the fair fashion industry.

“The situation is extremely confusing and dangerous. For the fashion industry. And for the FAIR FASHION industry.”

As show director of NEONYT/Messe Frankfurt he has THE insight into the industry par excellence. With 220 exhibitors, NEONYT in January was the largest trade fair in the sustainable sector to date. The fear and uncertainty about the current situation is palpable for everyone.

“Everyone is in the same boat here: labels from NEONYT as well as from Innatex or Premium.”

But the situation is not only worrying for exhibitors, because Berlin Fashion Week, which is scheduled for the end of June, is just as affected by the current situation. Will it be able to take place? To what extent and with what formats?

“We must be prepared for AFTER Corona and then provide the best possible stage.”

Questions, suggestions etc. to Thimo Schwenzfeier
@thimo.schwenzfeier | |

Mirjam Smend about Thimo Schwenzfeier

As show director of the world’s leading B2B trade fair NEONYT, Thimo Schwenzfeier has insights into the trade unlike few others. It goes without saying that we turned to him in the first place when it came to giving an insight into the current situation and an outlook on the topic of “Fair Fashion and Corona”.

Better together – GREENSTYLE Partner

DIALOGMINDS Sales Support GmbH

The GREENSTYLE munich can only be realized thanks to the support of its GREENSTYLE partners. They support the project financially and / or strategically with communication, products, services etc. and make it possible for us as an organizer to implement an event of this size.

Therefore at this point:
Thanks to our partners for believing in us and supporting sustainable fashion with your commitment.

AMD Akademie Mode & Design München

As a university for fashion and design, the AMD in Munich gives its students an awareness of sustainable issues in fashion right from the start. With the magazine BUY GOOD STUFF, the fourth-semester fashion journalism students have developed a sustainable guide for Munich. We wanted to give this to the visitors of GREENSTYLE together in a wonderful reading corner. Don’t give up. Because there is also the city guide online


eneloop batteries from PANASONIC are pre-charged with solar energy and can be recharged an average of 2,100 times. The desire for the smallest possible ecological footprint is consistently continued at eneloop: The packaging made from recycled PET can be used as a storage box. All further information about the world improver battery can be found here

State Capital Munich Department for Labor and Economy | Competence team for cultural and creative industries

With the competence from three lectures, the competence team cultural and creative economy is the central contact point for all creative and creative people in Munich and the metropolitan region. Jürgen Enninger’s team of experts is committed to appreciating and strengthening the industry. Our tip for all creative people: Be sure to check the offer of the KUK on the topics of crowdfunding advice, room search, etc. You can find more information here


Munich and Bavaria as creative locations stand for excellent entrepreneurial connection between design and economy. MUNICH CREATIVE BUSINESS WEEK (MCBW), organized annually by bayern design in the first quarter, is the largest German design event and shows the region’s potential. For the first time we were partners in this series of events and were able to present the GREENSTYLE at the press preview at the HFF and at an MCBW exhibition organized by us at the MCBW reception in the BMW Welt. Funded by: Bavarian State Ministry for Economic Affairs, State Development and Energy. All program items can be found here

NEONYT / Messe Frankfurt

With future-oriented topics (FashionSustain) and a unique mix of newcomers and leading brands, NEONYT, as the world’s leading B2B trade fair for sustainable fashion, paints a new picture of fashion, sustainability and innovation. In doing so, they have not only set impulses for the industry. Unfortunately, missed: NEONYT Show Director Thimo Schwenzfeier would have given a keynote on the status quo of sustainable fashion and talked to the panel about the role of eco brands on the market. We keep our fingers crossed that the NEONYT (June 30th to July 2nd) can take place.


With over 25 years of experience, OEKO-TEX® is the global leader in enabling consumers and companies to protect our planet through responsible behavior. We are very pleased that with OEKO-TEX® we have gained a reliable and like-minded partner. We will publish the interview we had with Secretary General Georg Dieners for the GMUC book in the near future with our GOOD news


Super stylish & bag comfortably: The SuperSack pallet furniture, upholstery, pillows & bean bags. Apart from that, they are a visual highlight for every event. We had the furniture from Supersack from Amberg in Bavaria with us at #Biolife in Bozen and used it creatively. The stands of the 4th edition – including our ideas – should also be played with the dividers from Supersack. You can find the whole offer here


SUITESTUFF GmbH in Munich always offers the right rental furniture for events and trade fairs of all kinds. For the furniture on the exhibitor stands, the lounges and the catering area, we work with the furniture from the Just Wood collection from Suitestuff. Clear that they are produced with wood from sustainable forest management and production (PEFC certified). You can find the entire offer here

Vöslauer Mineralwasser GmbH

Rethinking the future and consistently avoiding, reducing, and compensating for the CO2 footprint: The Austrian Vöslauer Mineralwasser GmbH was the first company in Austria to manufacture a PET bottle from 100% rePET. Today Vöslauer is CO2 neutral in the entire PET range and as a whole company. Vöslauer has been a member of the WWF Climate Group since January 2020 and supports the klimaaktiv pakt2020. In the Vöslauer Lounge at GREENSTYLE there would have been wonderfully fresh water. Be sure to read in: #jungbleiben

Verband der Bayerischen Textil- und Bekleidungsindustrie e.V.

Innovation has a long tradition – under this guiding principle, which is characteristic for the textile and clothing industry, VTB e.V. is committed to the operations of its branch in Bavaria. The VTB members benefit from the networks that the association maintains with strong partners. The VTB would have been represented at GREENSTYLE with the following members: DD Garment Solutions, Lodenfrey, Myintox.

Weiss + more

Campaign motifs, backdrops with an exhibitor logo, sponsor walls, changing rooms – we have been supporting us for large-scale communication since the 1st edition Weiss + more. As a digital printing partner in the field of visual merchandising, the Essen-based company offers tailor-made solutions in large format printing and display construction. In our case: thermal sublimation digital printing with water-based inks, toxic-free and recyclable. The textile blockout material is 100 percent PVC-free and OEKO-TEX Standard 100 certified. Hier kennenlernen


Qualität, Design und Nachhaltigkeit gehen seit 1990 bei ZEITRAUM Hand in Hand. Der Beitrag zu einer lebenswerten Welt ist grundlegender Bestandteil der Unternehmensstrategie. Um absolute Transparenz für die Produkte zu schaffen, hat das Unternehmen aus dem bayerischen Voralpenland eine zukunftsweisende Nachhaltigkeitsbewertung, den Furniture Footprint für seine Möbel entwickelt. ZEITRAUM hätte unsere Conference-Bühne und eine Lounge mit seinen stilvollen Highlights bespielt.

Quality, design and sustainability have been going hand in hand at ZEITRAUM since 1990. The contribution to a world worth living in is a fundamental part of the corporate strategy. In order to create absolute transparency for the products, the company from the Bavarian Alpine foothills has developed a future-oriented sustainability assessment, the Furniture Footprint for its furniture. ZEITRAUM would have played on our conference stage and a lounge with its stylish highlights.

We thank our partners for their trust and great commitment.