Berlin, Düsseldorf, Copenhagen, Munich. Instead of a summary review of the (sustainable) fashion fairs in January, I decided to give a preview of the upcoming summer editions. Good news: the upcoming fairs, events and conferences are full of exciting innovations, locations and new formats.
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After three Neonyt editions at the Areal Böhler in Düsseldorf-Lörrick, the fourth edition of the sustainable order fair will take place in the middle of the city’s creative quarter in order to make the topic of sustainable fashion accessible to a wider audience. In the Bilker Bunker. With an innovative, contemporary concept.
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Neonyt x GREENSTYLE is no secret. We are big fans of this format. And we have been partners from the start. Neonyt does B2B. We do B2C. But our content (sustainable fashion), problems (current market and world situation), visions (better fashion industry) are identical. In an interview with Ulrike Kähler, Managing Director of Igedo Exhibitions, we talked about Düsseldorf as a fashion location and synergies in the industry.
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It’s hard to believe that Neonyt Düsseldorf is already going into its third round in January. At the same time as the Düsseldorf Fashion Days, at the Düsseldorf order location. In the Böhler area. With exciting brands and lots of style. And with us. Because Neonyt has been a GREENSTYLE partner from the start.
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2023 wasn’t just that kind of year. 2023 was (once again) a challenging year. But also a great year. With fantastic partners, people, collaborations, topics. And with the fifth birthday of GREENSTYLE. A review.
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The nominees for the Green Product Award have been chosen. The winning products and capsule collections from the fashion sector in the subcategories of clothing, accessories, bags and shoes will be awarded for the first time at the Neonyt in Düsseldorf.
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As part of the B2B order fair Neonyt, the three-day community event Prepeek for the (social) media affine community will again take place in Düsseldorf. Styling, shooting, networking and of course the prepeek talks. These topics are on the schedule this time.
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On the occasion of the 2nd edition of the Neonyt in Düsseldorf and thus also the second Prepeek on the Rhine, I look back to the beginnings of the unique community networking event in BER and of course to January 2023 to DUS. Plus: Save the date or register now for July 22nd to 24th, 2023!
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Why does the sustainable order fair Neonyt Düsseldorf call itself “THE FAIR FAIR”? Because all brands exhibiting there are “Neonyt approved”. Greenwashing excluded. We owe this to the catalog of criteria from Neonyt and Lavinia Muth*, who, as Sustainability Advocate & Consultant, carry out the final check of the brands.
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After (fashion) trade fairs were declared superfluous and outdated during the pandemic (“after all, you can depict everything digitally”), the “post-pandemic” restart on the floor showed: No. It just doesn’t work that well digitally. Fashion is clearly linked to haptics. With fits. With emotions. Not to mention the personal contact that many (all of us!) missed. Means: The fairs are not gone. On the contrary.
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After the successful first event in January, the next round of Neonyt will take place in Düsseldorf from July 22 to 24, 2023 in Areal Böhler. With GREENSTYLE as supporter and communication partner. And maybe also with you as a brand.
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January is – at least in Germany – fashion month. Starting with the Berlin Fashion Week including three trade fair formats, continued with the Innatex, which celebrated its 51st edition in Wallau near Frankfurt. The fashion order cycle was just completed by Neonyt, which took place in Düsseldorf for the first time as a licensed product of the Igedo Exhibitions. Our review of the fashion tour.
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