With her community rental model WeDress Collective, Jasmin Huber makes it possible to borrow and lend high-quality fashion between private individuals and ensures a wide range of fashion choices with a minimal ecological footprint. She started her “Airbnb for Fashion” in autumn 2020 in Berlin, Munich and Vienna.
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As a positive counterpoint to the ever-growing consumer madness of Black Friday, we have collected campaigns, ideas, projects for a better one today, tomorrow, the day after tomorrow. Unreduced. Because fair fashion needs a fair price.
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With her Wonder Wardrobe videos and tutorials, Daria Andronescu has been showing for several years that fashion consumption can also be different. With “Wonder Wardrobe Rentals” Daria goes one step further. With a combination of second hand high fashion and sustainable fashion, she has developed small, fine capsule collections that she rents out.
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Producing faster and cheaper does not correspond to the values of Simone Stark. With her Munich-based bridal studio, hugs & kisses, she actively breaks this cycle and offers unique secondhand wedding dresses.
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With their label THE RENEWERY, Hannah and Leila set an example against the throwaway society and make stylish favorite pieces from pieces that deserve a second chance. The unique pieces are available on their Instagram feed.
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