In the last few weeks I’ve been asked so many times how it was at Berlin Fashion Week that I’ve decided to write a comment. And to send an appeal. To my media colleagues, who are cordially invited to join in a cheer for “Made in Germany”. High time for some cork popping and support!!
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Rent instead of buy. Second instead of first hand. These are the topics that are currently being discussed a lot when it comes to how to change the fashion industry. How to relieve the environment. It goes without saying that we picked up these topics for the fashion spread in our PUREVIU magazine.
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The idea behind the yoga brand Wellicious? To offer yogawear that is as stylish as it is sustainable. It was extremely stylish right from the start. With the Cradle-to-Cradle certification in 2022, the sustainability aspect was increased. Biodegradable, long-term compostable, circular – as the first yoga brand in the world. It couldn’t be more sustainable.
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Suddenly everyone is green. And no one blushes. The subline of the panel that Mirjam Smend will moderate on September 20, 2022 in the Munich Salon Luitpold could not have been formulated more aptly. About greenwashing and “real” sustainability.
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When will a GREENSTYLE finally take place in Munich again? End of November! We have entered into a partnership with the Gesellschaft für Handwerksmessen (GHM) in order to reach even more people with our topic in order to grow out of the green bubble more and more.
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Why make a mess when we can also make a splash. We need to get louder to make sustainable fashion even bigger. Therefore: two events. Two cities. A month. These events await you in November.
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It’s better together. That is why we have extended our partnership with the Bozen trade fair and together we have defined how the topic of sustainable fashion can be integrated even better at Biolife Bozen. The GREENSTYLE Area will have an even more attractive location and will be widely advertised in advance. We’d love to have you and your collections with us.
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The payment of living wages in the textile industry must no longer be voluntary. The past (and the present) has shown that this does not work. That needs to change. That’s why we support the ‘Good clothes – fair pay’ campaign. You can too. With a simple signature.
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For months we have been working towards three days of GREENSTYLE x Neonyt Lab in the Union Halle in Frankfurt. It’s hard to believe that the sustainable fashion event that we were able to realize together with the Neonyt team at Messe Frankfurt is already over. What remains are great memories, moments, encounters, conversations and next steps on the way to the new normal.
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Cotton, hemp, linen, wool – designer Anna-Lisa Harfst works exclusively with natural materials for her “Made in Hessen” collection. Because her slow fashion label HELENA HARFST is about pure nature. And about design. The result? Handmade “carefree” clothing with folkloric influences from the region.
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What began as a final project at the university was realized in ‘real life’ with a first “gym bag” and expanded into a bag manufacturer with its own workshop in Frankfurt. frisch Beutel has been producing bags, backpacks and accessories from the natural materials cork and leather since 2015. With an exciting mix of materials and a clean design. In Hessen. For the world.
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The traditional Italian brand Oscalito has relied on sustainable Made in Italy production since 1936. In the Turin plant, underwear (for women and men) and daywear are made from natural fibers of the highest quality. The credo of CEO Dario Casalini, who is still leading the company in the third generation towards sustainability: “Clothing must not only be beautiful. It must be manufactured with respect for people and the environment.”
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