With Neonyt, Messe Frankfurt has created a format that goes far beyond the subject of the trade fair. The Neonyt is a hub. A multiplier. A community for sustainable fashion. For compliance with and implementation of the SDGs, the 17 goals that must be achieved by 2030. With Bettina Bär, this event has got a new show director. Your first analogue assignment in the new office should take place from January 18 to 20, 2022 as part of the Frankfurt Fashion Week. All tradeshows were postponed from December 22nd, 2021 to July 2022. The interview took place earlier. We talked to the “newcomer” and are already looking forward to getting to know each other personally.