We were supposed to create a portion of special visibility for the GMUC brands by our Fair Fashion Show. We’ve been styling, experimenting, re-ordering, exchanging. Repeat. Our fashion show had to be cancelled – the LOOKS are there anyways! Thanks to our team behind and in front of the camera.
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Architect, Peter Zumthor, climate researcher, Peter Kaser or Oberalp/Salewa President, Heiner Oberrauch – each experience (just like we all do) the corona crisis individual ways. Everyone writes their own story. Day after day. Susanne Barta talks to selected individuals about the respective Corona everyday life. In another round of talks, she will find out what “post-Corona” feels like and what her conversation partners are now observing.
by Susanne Barta
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Since the 2nd edition, Sabine Rogge-Volk, co-founder of the upcycling label Friends That Rhyme, is part of the GREENSTYLE family. All editions in Munich, a pop-up in Amsterdam, #biolife in Bolzano and the Streetlife Festival in Munich – Sabine was always showed up with her handmade Obi-Clutches, maximum good mood, her infectious laugh and a seemingly endless pool of right words. Speaking of words: As Obi Belts, the fabrics of the bags have already made history. Now the second chapter begins…
by Nadine & Sabine, the friends that rhyme
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When Tobias Sehr, curator of the Frauenbergateliers in Munich-Thalkirchen, drew attention to the work of Simon Puschmann, it was clear that we would realize something together. We absolutely wanted to integrate the equally surprising and contemporary garbage artworks into the 4th edition of the GREENSTYLE. The 4th edition did not take place (Click here for the Virtual Conference). Neither did the exhibition WASTELANDS by Simon Puschmann in the Frauenbergateliers. Postponed due to the crisis.
While it is said that the German population has been hoarding toilet paper since the beginning of the Corona crisis, the Frenchman has been hoarding red wine and condoms. The article of the hour in the USA? Weapons. Those are the clichés. Simon Puschmann’s creative garbage collections reveal much more profound country- and city-specific differences.
We encounter PET bottles, aluminium cans, beer cans, cigarette butts and crown caps everywhere outside the garbage bin. But also sunglasses, lunch cans and underwear appear in the works of Simon Puschmann. When he’s not working for Adidas, Leica or Volvo, the Hamburg-based advertising photographer and director makes art out of what others throw next to the bin.
Puschmann collects his material in various metropolises from San Francisco to Munich. 90 minutes per location. How much rubbish can be collected during this time? Quite different, says the artist, who will reduce the time to 60 minutes in order to give justice to clean cities. By the way, he has never kept a found object: “I always and without exception throw things away afterwards.”
Puschmann found most of his rubbish in San Francisco. The artist has “puzzled” the longest with the Munich rubbish. The “cleanest” city? Malaga.
Which city is next on his agenda? “Unfortunately none, because you can’t travel at the moment. The planning of my series is purely coincidental. I always produce a new motif when it takes me somewhere, either professionally or privately (holidays). Unfortunately, that’s not on the agenda at the moment.”
Portraits of the places I found, which reflect consumption patterns and habits. And all in all an artistic statement, a visual critique of a global crisis. It’s surprising how nicely garbage can be arranged. But it still doesn’t belong on the floor.
Information and works about Simon Puschmann
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“Unser grünes München” is a sustainable city guide, which, apart from the well-known classics, brings to the table those locations, initiatives, boutiques, cafés and restaurants where the change of tomorrow is already happening today. Unfortunately, we have to do without the planned drink with the author – yet the green city tips, which have gained importance are still available.
by Alexandra Achenbach
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With “Fearless Future”, Phyne sets its mission with – Attention: no contradiction! – Statement-Basics to revolutionize the sustainable fashion market and to steal the show from conventional streetwear brands à la Vetements. Pre-orders of the limited line have available since April 2nd – the launch was combined with an award.
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The 4th edition of GREENSTYLE munich could not take place due to the corona crisis. The cancellation came on the day of the event. All costs were incurred and no income generated. The existence of the GREENSTYLE munich fair, which anyway already worked according to the motto karma instead of cash, is threatened. Therefore we started a Corona relief action on Startnext.
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Fashion industry is most heavily struck by corona and its effects. Due to delivery, dispatch and shop shutdowns production chains are interrupted, turnovers decrease and small brands in the first place are threatened in means of existence. To prevent short-time work, dismissals and company closings some eco brands, fashion enterprises and old fashioned businesses switch production to fabricate highly needed face masks.
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Small and medium-sized companies are hit the hardest by the economic consequences of the current crisis. And at a time when all signs were actually pointing up. To save small and medium-sized eco brands through the crisis the online shop come to the rescue.
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Water is a vital component of life. Unfortunately, this precious resource is finite. In five years, 2.8 billion people in 48 countries will not have access to sufficient quantities of drinking water. Besides year-round campaigns and brands such as “Stop the water while using me” and “Guppy Bag”, the annual World Water Day on March 22nd draws attention to this fact. Fashion & Water is and will remain a topic in the future.
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Sunday, March 15th, 5 p.m. In these minutes the 4th edition would have come to an end. We are still not fully aware that the 4th edition did not take place. We wanted to change something. Make an impact. Together with exhibitors, partners and visitors, we wanted to spread the GREENSTYLE vibes and inspire enthusiasm for sustainable fashion.
That didn’t work this time. We had to cancel the GREENSTYLE.
It is very clear to us that we are not the only ones who suffered from corona. We received expressions of sympathy and offers to help.
Therefore we want to thank our friends, our families, the community, our exhibitors, partners, supporters for physical and psychological support.
As terrible as the last days were for us, it showed us that we are doing the right thing. And that is why we will not let ourselves be brought to our knees. Not by the textile industry, not by the Corona virus. We will continue (digitally for now) and show you in the coming weeks what you couldn’t discover in the Isarforum from March 13th to 15th.
GREENSTYLE 4th edition goes digital
In the coming weeks, we will celebrate the 4th edition online.
We will introduce all the brands that were present at the 4th edition and all speakers. Of course our wonderful team can’t be missing, without them the GREENSTYLE wouldn’t work at all. On March 5th and 6th, we shot the looks for the fashion show, which we will upload online asap. The same goes for the GMUC book (140 pages!) – we will offer it as a flip page tool and display it in the Fair Fashion shops (see Green Fashion Tours) in the coming weeks (when they open again).
We all imagined this differently. But we will make the best out of it and continue our commitment to sustainable fashion and a better textile industry.
We would like to thank all brands, partners, media, friends, visitors for the trust and support they have placed in us.
With revolutionary greetings,
*mirjam and Florens Smend
After positions as editor-in-chief at various snowboard magazines (e.g. Powderhausen), marketing and sales positions at Nitro Snowboards, among others, Kim Scholze founded the network platform Brands for Good
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