Anja Woertge

Anja Woertge
Anja Woertge
© Sandra Steh

After working in fashion editorial offices and e-commerce companies, Anja Woertge became self-employed in 2017 as a fashion journalist and fashion stylist, in order to be able to devote herself more freely to the topics of the industry that are close to her heart. For almost a year now, she has been freelancing as head of the fashion editorial team at Greenstyle magazine FOGS, where she shows how fashion forward can be green fashion.

For her, sustainability is a holistic topic that is not limited to fashion, but should include all areas of our lives. That is why the studied journalist also writes about travel, sports and health issues again and again. With her blog Mountainista.de she wants to inspire people to activities in the mountains and to a conscious, sustainable approach to nature.

GOOD news: Sustainable Wardrobe Workshop

Daria Andronescu
Sustainable Wardrobe
© Daria Andronescu

Daria Andronescu has been working as a personal shopper for over ten years, developing multifunctional seasonal capsule wardrobes for her customers worldwide. She uses a specially developed method, the “Wonder Wardrobe”, which she makes accessible to everyone on her homepage and in YouTube tutorials.

Her knowledge including instructions is deepened in (paid) online courses, which help to create individual, multifunctional and well-organized Capsule Wardrobes while protecting the environment. Because part of the concept is the rediscovered appreciation of fashion, which today has degenerated into a disposable commodity. Daria Andronescu advises people to make better and more sustainable decisions when buying clothes and encourages people to wear them longer.

She is on the right track with her approach of a reduced wardrobe. The rediscovered appreciation for clothes and advice on finding one’s own style was awarded by the sustainable online magazine mochni.com. Daria was declared one of seven most powerful women in sustainable fashion.

SIGN UP NOW: At GREENSTYLE Wonder Wardrobe founder, Daria Andronescu, will give a one-hour sustainable wardrobe workshop. Language: English.

***Workshop Description***

What if you found a way to see your clothes in new, exciting outfits? Daria’s professional stylist advice is distilled in this 1 hour workshop based on her successful online course, Wonder Wardrobe. It’s the right place to discover your ideal wardrobe size, do a wardrobe revision and make interchangeable outfits with clothes you already have.

 

Hannes Parth

Hannes Parth
Speaker
Award at the Scala in Milan

For over ten years Hannes Parth has been developing materials from apple remains at “Frumat”. It took a lot of perseverance and conviction for Hannes not to give up. Currently, apple paper and the so-called Appleskin is offered to an ever growing circle of customers. The first website is currently being tinkered with. New materials are also being tinkered with.

Appleskin is also called apple leather. However, since the material does not come from animals, it may not be officially called apple leather. Frumat has patented its production process and grants licenses. Great importance is attached to sustainable and fair production processes. In 2018, Hannes Parth received the award in the category “Innovation and Technology” at the “Green Carpet Fashion Awards” at the Scala in Milan.

Podcast: GREENSTYLE panel @ NEONYT

Influencer-Marketing

The fact that NEONYT, the world’s leading trade fair for sustainable fashion (and the only winner of Berlin Fashion Week) is our partner at GREENSTYLE fills us with enormous pride. The fact that we were able to host the second panel at NEONYT – this time in the new location in Hangar 4 in Tempelhof – is absolutely terrific. Our topic? Influencer marketing.

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GOOD news: Bye-bye 2019. Hello 2020

What a fantastic YEAR! And the next one is coming…

Breathless and happy, we look back on 2019 (and with correspondingly great enthusiasm towards 2020). So much has happened: People took to the streets to stand up for #climatejustice and other relevant issues. The awareness for sustainable fashion has increased enormously. There have been dazzling Fashion Revolution demos with increasing participation that have drawn attention to the poor working conditions in the textile industry. Conventional fashion operators and chains can no longer easily escape their responsibility. Something is happening, which is terrific.

Thank you 2019 – a lot has happend this year.

NEONYT’s Editorial Fashion Show in January drew the (chief) editors of the fashion magazines to the front row. In April, the Green Issue of VOGUE was published. In July, during Fashion Week Berlin, there was only one major theme: sustainability. This was followed by a focus on sustainability at the Milano Moda Donna and the “40 Years of VOGUE: Is this Fashion or Can this Go Away” exhibition devoted a large section sustainable alternatives.

As far as GREENSTYLE is concerned: we have also achieved a lot.

Following the 1st edition in October 2018, the trade fair and conference format has established itself as a serious and trend-setting event in its first year. In addition to two constantly growing events in the Munich Isarforum at the Deutsches Museum, we have created a lasting movement. We were at the “We make the City” festival in Amsterdam, organized various studios (including Streetlife, #GivingTuesday) and were at #biolife in Bolzano in November as a pilot project with seven brands.

Thanks to exhibitors, partners, supporters, sponsors, media, community

With our XS team (which is currently growing), we have turned the first B2C trade fair and conference format for sustainable fashion into an event within a year, the appeal and significance of which extends far beyond Munich’s city limits. In October, we had 48 exhibitors, 40 speakers and guests from all over Germany and neighboring countries, visitors from Great Britain, Luxembourg, France etc.

And therefore we say THANK YOU today!

Thank you for believing in us.
Thank you for sharing our enthusiasm (or letting it infect you).
Thank you for your commitment.
Thank you for your support.
Thank you for the exciting discussions.
Just THANK YOU.

With this in mind, we wish you a good end of the year spurt and a brilliant start into a great year 2020. Together with pleasure. At the GREENSTYLE (13th to 15th March 2020), at the SALON GREEN, Fashion Revolution, climate strikes…

#LetsMakeEcoTheNewNormal

*mirjam smend

GOOD news: 4th edition campaign motif

After shooting the campaign motif for the 3rd edition during the NEONYT in July at the Kraftwerk in Berlin-Mitte, we now used the FAIRnissage powered by OEKO-TEX for our fair fashion shooting. Despite the backstage hectic, our great team managed to produce a great track in parallel. One of these pictures will now accompany us as a campaign motif for the 4th edition in March 2020

An event is only as good as the team behind it. Therefore, we would like to take this opportunity to say a big thank you to everyone involved in the Fair Fashion Shooting! #bettertogether

Make-up: Iris Martin

Iris Martin, who as a trend scout, consultant and product developer knows exactly what #zeitgeist is, and who is also responsible for the make-up for Dior, the Munich jewelry label, Cocii Jewelry & Co. With maximum professionalism and creative ideas, she has conjured up perfectly staged looks for the FAIRnissage. Even Mirjam Smend was in her make-up before the press conference and received numerous compliments. GOOD news: Together with photographer Anja Wechsler, Iris Martin will make sure that your pictures on the portal business-and-me.de are great, too.

© anja wechsler photography

Hair: Raffaella Guzzo

The sleek look was created by Raffaella Guzzo from Hair by Raffaella. She used hair products from Less is More, which Rainer Hauber from TOBS Beauty and The Organic Hair Salon HAUBER in Munich (Haidhausen) provided us with.

Photographer: Anja Wechsler

A huge thanks also goes to Anja Wechsler, who not only captured the best pictures in the shortest time and under the most difficult conditions with a trained eye. Anja also provided wonderfully smart accessories, such as the paper globe for the shooting. Fancy a professional shooting? Together with make-up artist Iris Martin, she stages each and every one of us to the detail. You can find out more (and book) the photographer at business-and-me.de

Model: Sharon

A coincidental discovery of Iris Martin, is the smart Sharon, who ran into Iris at the Tushita teahouse in Munich. And because Iris is always looking for exciting faces, she approached Sharon. The graduate fashion student didn’t just run for us a few days later at the FAIRnissage. Since then, she has also presented numerous posters, flyers and XL communication motifs at #biolife in Bolzano.

With this in mind: Save the Date for the 4th edition of GREENSTYLE munich from March 13th to 15th 2020.

 

nat-2 footwear

As the son of one of the oldest shoemaking dynasties in Europe – founded in 1856 by Ferdinand Fischer in Saxony – Sebastian Thies is the sixth generation to develop and design shoes. His weakness? Sneakers made of the finest and most surprising materials. For this purpose he founded the label nat-2 in 2007. With the world’s first 2-in-1 shoe, which he developed, he was able to win numerous prizes worldwide and establish his brand internationally.

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AA Gold

AA Gold

During the production of garments, up to 20% of resources are lost and are considered fabric waste. With AA Gold Arnold Gevers proves that textiles can also be produced without waste. He starts at the beginning of the value chain and thus designs patterns without waste.

“Today’s fashion system does not reflect the needs of today’s world,” says Arnold Gevers, fashion designer and professor at the AMD Academy of Fashion & Design in Munich. Because he does not want to submit to this system, he has given his visions a framework and founded AA Gold in 2019. His goal: change.

The Change is GOLD

The use of sustainable materials and a contemporary adaptation of the design process are an integral part of his concept. His enthusiasm for the zero waste theme, which he developed during his collaboration on the Kopa Kona collection with the artist Michael Hofstetter, has been further developed with AA Gold. The result? Contemporary styles for contemporary people.

100 percent style – 0 percent waste.

The design method behind zero waste fashion requires the transformation of certain details and shapes of the garments. Our aim is to develop designs that are both contemporary and fashionable despite their limitations. The styles are fresh and with flair and at home in fashionable wardrobes.

Start of the crowdfunding campaign: October 2019

The implementation of the AA Gold collection Maxi Over can be supported from October 2019 within the framework of a crowdfunding campaign.

More information about AA Gold

Goodsociety

Goodsociety

Fashion has somehow always interested Dietrich Weigel. That’s why he did an apprenticeship as a tailor in haute couture and has worked his way through various stations in the fashion business. Today, he produces eco-fair denim styles from slim to flared and cropped to high waist for his label Goodsociety. Originally founded in the USA in 2007, Dietrich Weigel took over the label five years later and expanded it according to his own ideas. For Dietrich Weigl, sustainability does not stop at organic; it only begins there. Fair working conditions, no use of harmful chemicals and CO2-neutral work are self-evident with his eco-brand.Goodsociety

Spinning, weaving, dyeing and finishing yarns – Goodsociety has its production in Italy. Of course Dietrich Weigel knows all his suppliers personally. After all, this is all about transparency. This is why his cotton-growing partner farms in India, Pakistan and Turkey are inspected by the Global Organic Textile Standard (GOTS). His trousers are Peta Approved Vegan, the typical trouser back patch is not made of leather but of Alcantara. Buttons and rivets are 100 percent, the copper parts are 85 percent recycled metal.

Good news: Our favorite piece of clothing is also available in good!

Goodsociety

That sustainable lifestyle and social responsibility in connection with fashion work well was recognized early on at Goodsociety. This is why the eco-denim label donates around 25 percent of its profits to selected projects worldwide that protect nature and promote social development and individual freedom.

Goodsociety
Nymphenburger Strasse 86
80636 Munich

Learn more about Goodsociety.

© Goodsociety