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Mode & Wasser

World Water Day: Fashion & Water

Water is a vital component of life. Unfortunately, this precious resource is finite. In five years, 2.8 billion people in 48 countries will not have access to sufficient quantities of drinking water. Besides year-round campaigns and brands such as "Stop the water while using me" and "Guppy Bag", the annual World Water Day on March 22nd draws attention to this fact. Fashion & Water is and will remain a topic in the future.

© Cherie Birkner # sustainablefashionmatterz

What does World Water Day have to do with the fashion/textile industry? Unfortunately a lot. Water consumption and the impact of the textile industry on the environment are enormous. To be more blunt: the textile industry poisons rivers and drinking water. Particularly heavy pollution is caused by the cultivation and production of raw fibers and textile finishing. As much as 20 percent of industrial wastewater is attributed to the fashion industry. And the trend is rising.

Fashion & water: What can each individual do?

Repair: Keep textiles in circulation longer

Buy less: do without fast fashion

Discover alternative consumption models: Fashion can be rented (Stay awhile, Unown), exchanged (with friends or through organizations such as Green City), bought in local second hand stores or online (e.g. VinoKilo)

Fashion & water: What the textile industry can do?

Maintain/set environmental standards on their own responsibility

Quality instead of quantity

Re- und Upcycling

Fashion & water: Our Favorite Campaign

Sustainable Fashion Matterz founder Cherie Birkner has launched the #WATERMATTERZ campaign on her platform. She shows the dyeing process of a t-shirt to illustrate the maximum negative impact of the fashion industry on the world’s water resources and to create more awareness around this topic.

Quick example? A person should drink about 3000 liters of water within four years. This corresponds to the amount of water needed to produce a single t-shirt.

2,700 liters water
1 new t-shirt
870 secondhand t-shirts

Want some water-saving fashion?

Chloé VD | silk blouses and dresses made from vintage fabrics
Coa Goa | bags and weekenders from old sails
Dawn Denim | creative rescue of unused fabrics through embroidery
Corvera Vargas | working with leftovers
Friends that Rhyme | clutches from vintage obi belts
JOA | bomber jackets from post-consumer waste
Re-born shoes | shoes made of car tires, sun and deckchair covers etc.
The Renewery | secondhand meets upcycling, sold on Instagram

Leasing sustainable and fair clothing reduces the fashion footprint by 75 percent. 

Stay awhile | renting is the new way to buy
Unown | favorite pieces from two weeks onwards

About Cherie Birkner, Founder Sustainable Fashion Matterz

Cherie Birkner is a former creative director at a fast fashion company, model, photographer, activist, freethinker and networker with a clearly defined goal: to change the fashion industry positively. For this purpose, Cherie has founded Sustainable Fashion Matterz in 2017. Her photos from Fashion Revolution Days, among others, have become an indispensable part of the internet, her platform unites game changers of all kinds, lists events, brands (international) and (fair fashion) hashtags.

Good to know (Source: Greenpeace):

More than 90% of our clothing comes from Asia.

Over two thirds of the rivers and lakes in China are classified as polluted.

Toxins from factories are often discharged untreated and can be detected in drinking water and food.

These pollutants are harmful to health.

.Increasingly, these pollutants can also be detected in humans and animals