With this page we would like to thank our partners who believe in us and to whom the topic of sustainability is just as important as it is to us. That is why they support our formats – some for the first time, others for the repeated time. Thank you.
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Sustainable material innovations for the textile outdoor area do not occur every day, because producing breathability, waterproof & Co. as sustainably and fairly as possible is a great challenge. With its Alpine Hemp Technology, the South Tyrolean mountain sports company SALEWA is now taking a big step towards nature & functionality together
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Christine Ladstätter studied fashion in Urbino and immediately applied to SALEWA.
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Originally, we had invited Salewa marketing director, Thomas Aichner, to a case study at the 4th edition with four other outdoor experts. To mark the occasion, presenter Susanne Barta is now talking to the former professional snowboarder and tourism expert about corporate responsibility, learnings from the Corona crisis, looking to the future and the end of the fast pace of life.
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Fashion industry is most heavily struck by corona and its effects. Due to delivery, dispatch and shop shutdowns production chains are interrupted, turnovers decrease and small brands in the first place are threatened in means of existence. To prevent short-time work, dismissals and company closings some eco brands, fashion enterprises and old fashioned businesses switch production to fabricate highly needed face masks.
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Thomas Aichner first lived out his love for the mountains as a professional snowboarder. He can now fully apply his enthusiasm for mountain sports – from climbing to demanding ski tours – to his professional life. Since October 2018, he has been Marketing Director of the mountain sports equipment expert Salewa. Before, he worked in tourism marketing for many years. Among others with Tirol Advertising, South Tyrolean Marketing Society, Marketing Society Merano and IDM South Tyrol. Social and environmental responsibility is very important to Salewa. “The mountain world is not only the space in which our customers and we like to move. It is also our home. As mountain sports enthusiasts, we therefore feel it is our duty to keep the impact on our environment and our carbon footprint as small as possible,” reads the website. Thomas Aichner will talk about how Salewa does this in concrete terms at the GREENSTYLE conference.
