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DAWN denim

DAWN Denim

What is when three visionaries meet with the urgent desire to do something better is unimaginable. In this case, a denim brand that produces in Saigon in fully fair and sustainable conditions. Fashionable styles with unique details.

DAWN Denim

After all, fairness was a concern voiced by the trio – Ines Rust, Gabriel Fellsches and Marian von Rappard – who have been producing fantastic denim collections in their own factory in Saigon with DAWN denim since 2015. Yes, it is possible to produce in Asia under fair conditions. Everyone could do that. In order to offer the greatest possible transparency, it actually makes sense to have your own location. For this reason, Marian lives in Saigon and Ines, who is responsible for the XL range of denim designs from cropped to high waist styles, will take care of the brand in China after Gabriel’s resignation.

DAWN denim
© DAWN denim

Inspired by Stefan Sagmeister’s exhibition experiment “The Happy Show”, the Marian and Ines tested how happy their employees really are with their own happiness experiment (see video for more). Fair was only the beginning. Since 2018, the denim darlings of the Cologne label Peta have been certified and are members of the Fair Wear Foundation. Since 2019, they have proudly worn the Fair Wear Leader Status, scoring 100 out of 100 points. This has never been done before.

Fair always fits better. DAWN denim

Another innovation of 2019 was the #lowimpact line, the first GOTS-certified Capsule Collection made of organic cotton and recycled plastic. Because the Dawn duo was far from satisfied, they launched a project in 2020 that was actually only a test. Instead of disposing of the B-goods – with the help of a Swedish illustrator – they are making individual favorite pieces from trousers with small flaws, with embroidered suns, contemporary claims and a great deal of attention to detail.

#honest #fair #transparent #dawn

And for those who want to see Dawn Denim’s production methods for themselves: check out The Open Factory Days.

More about DAWN denim. Click here