170 years ago the city of Nîmes supplied the first denim to the USA – for the famous Levi Strauss jeans. The target group at that time were the gold prospectors in California. That is why the fabric is still called denim today – “from Nîmes”. Today it is impossible to imagine our wardrobes without jeans. Unfortunately, jeans production is anything but harmless. For the environment and for us. The manufacture of a single pair of pants consumes up to 8,000 liters of water.