Interview // Knowledge is key: Greenwashing


As part of our Lounge Talks, Mirjam Smend spoke to two anti-greenwashing experts in December 2023. Inga Bleyer and Carolin Franitza work in marketing and as stakeholder managers at the seal organization OEKO-TEX®. You know about supply chains, the importance of transparency and have spoken to GREENSTYLE about possible solutions for consumers and brands.

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Better together – GREENSTYLE Partner

DIALOGMINDS Sales Support GmbH

The GREENSTYLE munich can only be realized thanks to the support of its GREENSTYLE partners. They support the project financially and / or strategically with communication, products, services etc. and make it possible for us as an organizer to implement an event of this size.

Therefore at this point:
Thanks to our partners for believing in us and supporting sustainable fashion with your commitment.

AMD Akademie Mode & Design München

As a university for fashion and design, the AMD in Munich gives its students an awareness of sustainable issues in fashion right from the start. With the magazine BUY GOOD STUFF, the fourth-semester fashion journalism students have developed a sustainable guide for Munich. We wanted to give this to the visitors of GREENSTYLE together in a wonderful reading corner. Don’t give up. Because there is also the city guide online


eneloop batteries from PANASONIC are pre-charged with solar energy and can be recharged an average of 2,100 times. The desire for the smallest possible ecological footprint is consistently continued at eneloop: The packaging made from recycled PET can be used as a storage box. All further information about the world improver battery can be found here

State Capital Munich Department for Labor and Economy | Competence team for cultural and creative industries

With the competence from three lectures, the competence team cultural and creative economy is the central contact point for all creative and creative people in Munich and the metropolitan region. Jürgen Enninger’s team of experts is committed to appreciating and strengthening the industry. Our tip for all creative people: Be sure to check the offer of the KUK on the topics of crowdfunding advice, room search, etc. You can find more information here


Munich and Bavaria as creative locations stand for excellent entrepreneurial connection between design and economy. MUNICH CREATIVE BUSINESS WEEK (MCBW), organized annually by bayern design in the first quarter, is the largest German design event and shows the region’s potential. For the first time we were partners in this series of events and were able to present the GREENSTYLE at the press preview at the HFF and at an MCBW exhibition organized by us at the MCBW reception in the BMW Welt. Funded by: Bavarian State Ministry for Economic Affairs, State Development and Energy. All program items can be found here

NEONYT / Messe Frankfurt

With future-oriented topics (FashionSustain) and a unique mix of newcomers and leading brands, NEONYT, as the world’s leading B2B trade fair for sustainable fashion, paints a new picture of fashion, sustainability and innovation. In doing so, they have not only set impulses for the industry. Unfortunately, missed: NEONYT Show Director Thimo Schwenzfeier would have given a keynote on the status quo of sustainable fashion and talked to the panel about the role of eco brands on the market. We keep our fingers crossed that the NEONYT (June 30th to July 2nd) can take place.


With over 25 years of experience, OEKO-TEX® is the global leader in enabling consumers and companies to protect our planet through responsible behavior. We are very pleased that with OEKO-TEX® we have gained a reliable and like-minded partner. We will publish the interview we had with Secretary General Georg Dieners for the GMUC book in the near future with our GOOD news


Super stylish & bag comfortably: The SuperSack pallet furniture, upholstery, pillows & bean bags. Apart from that, they are a visual highlight for every event. We had the furniture from Supersack from Amberg in Bavaria with us at #Biolife in Bozen and used it creatively. The stands of the 4th edition – including our ideas – should also be played with the dividers from Supersack. You can find the whole offer here


SUITESTUFF GmbH in Munich always offers the right rental furniture for events and trade fairs of all kinds. For the furniture on the exhibitor stands, the lounges and the catering area, we work with the furniture from the Just Wood collection from Suitestuff. Clear that they are produced with wood from sustainable forest management and production (PEFC certified). You can find the entire offer here

Vöslauer Mineralwasser GmbH

Rethinking the future and consistently avoiding, reducing, and compensating for the CO2 footprint: The Austrian Vöslauer Mineralwasser GmbH was the first company in Austria to manufacture a PET bottle from 100% rePET. Today Vöslauer is CO2 neutral in the entire PET range and as a whole company. Vöslauer has been a member of the WWF Climate Group since January 2020 and supports the klimaaktiv pakt2020. In the Vöslauer Lounge at GREENSTYLE there would have been wonderfully fresh water. Be sure to read in: #jungbleiben

Verband der Bayerischen Textil- und Bekleidungsindustrie e.V.

Innovation has a long tradition – under this guiding principle, which is characteristic for the textile and clothing industry, VTB e.V. is committed to the operations of its branch in Bavaria. The VTB members benefit from the networks that the association maintains with strong partners. The VTB would have been represented at GREENSTYLE with the following members: DD Garment Solutions, Lodenfrey, Myintox.

Weiss + more

Campaign motifs, backdrops with an exhibitor logo, sponsor walls, changing rooms – we have been supporting us for large-scale communication since the 1st edition Weiss + more. As a digital printing partner in the field of visual merchandising, the Essen-based company offers tailor-made solutions in large format printing and display construction. In our case: thermal sublimation digital printing with water-based inks, toxic-free and recyclable. The textile blockout material is 100 percent PVC-free and OEKO-TEX Standard 100 certified. Hier kennenlernen


Qualität, Design und Nachhaltigkeit gehen seit 1990 bei ZEITRAUM Hand in Hand. Der Beitrag zu einer lebenswerten Welt ist grundlegender Bestandteil der Unternehmensstrategie. Um absolute Transparenz für die Produkte zu schaffen, hat das Unternehmen aus dem bayerischen Voralpenland eine zukunftsweisende Nachhaltigkeitsbewertung, den Furniture Footprint für seine Möbel entwickelt. ZEITRAUM hätte unsere Conference-Bühne und eine Lounge mit seinen stilvollen Highlights bespielt.

Quality, design and sustainability have been going hand in hand at ZEITRAUM since 1990. The contribution to a world worth living in is a fundamental part of the corporate strategy. In order to create absolute transparency for the products, the company from the Bavarian Alpine foothills has developed a future-oriented sustainability assessment, the Furniture Footprint for its furniture. ZEITRAUM would have played on our conference stage and a lounge with its stylish highlights.

We thank our partners for their trust and great commitment.



For consumers, it can be hard to understand whether textiles are produced in a sustainable and fair manner. Certificates can help. Although you can also get lost in the jungle of certificates. And not all certificates are the same. One of the most important textile certificates is OEKO-TEX®.

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GOOD news: 4th edition campaign motif

After shooting the campaign motif for the 3rd edition during the NEONYT in July at the Kraftwerk in Berlin-Mitte, we now used the FAIRnissage powered by OEKO-TEX for our fair fashion shooting. Despite the backstage hectic, our great team managed to produce a great track in parallel. One of these pictures will now accompany us as a campaign motif for the 4th edition in March 2020

An event is only as good as the team behind it. Therefore, we would like to take this opportunity to say a big thank you to everyone involved in the Fair Fashion Shooting! #bettertogether

Make-up: Iris Martin

Iris Martin, who as a trend scout, consultant and product developer knows exactly what #zeitgeist is, and who is also responsible for the make-up for Dior, the Munich jewelry label, Cocii Jewelry & Co. With maximum professionalism and creative ideas, she has conjured up perfectly staged looks for the FAIRnissage. Even Mirjam Smend was in her make-up before the press conference and received numerous compliments. GOOD news: Together with photographer Anja Wechsler, Iris Martin will make sure that your pictures on the portal are great, too.

© anja wechsler photography

Hair: Raffaella Guzzo

The sleek look was created by Raffaella Guzzo from Hair by Raffaella. She used hair products from Less is More, which Rainer Hauber from TOBS Beauty and The Organic Hair Salon HAUBER in Munich (Haidhausen) provided us with.

Photographer: Anja Wechsler

A huge thanks also goes to Anja Wechsler, who not only captured the best pictures in the shortest time and under the most difficult conditions with a trained eye. Anja also provided wonderfully smart accessories, such as the paper globe for the shooting. Fancy a professional shooting? Together with make-up artist Iris Martin, she stages each and every one of us to the detail. You can find out more (and book) the photographer at

Model: Sharon

A coincidental discovery of Iris Martin, is the smart Sharon, who ran into Iris at the Tushita teahouse in Munich. And because Iris is always looking for exciting faces, she approached Sharon. The graduate fashion student didn’t just run for us a few days later at the FAIRnissage. Since then, she has also presented numerous posters, flyers and XL communication motifs at #biolife in Bolzano.

With this in mind: Save the Date for the 4th edition of GREENSTYLE munich from March 13th to 15th 2020.


Georg Dieners – OEKO-TEX®

© Georg Dieners

For more than 25 years, OEKO-TEX® has been the label for textiles that have been tested for harmful substances, which combines the certifications Standard 100, Made in Green and STeP by OEKO-TEX® (brand new also for leather) under one roof. Dipl. Ing. Georg Dieners, Secretary General of OEKO-TEX®, knows best what is hidden behind the individual standards and certifications.