Produced fairly, in environmentally friendly batches, with less water consumption, made from organic cotton or hemp – that’s what the GREENSTYLE Jeans Guide is all about. Because there are many ways to produce the dirtiest piece of clothing with less impact on people and nature. You just have to want it. And there are also certifications and awards for this, such as from the Fair Wear Foundation, GOTS or PETA approved vegan. Our Jeans Guide tells you which brands you can trust.
GREENSTYLE Jeans Guide – highly recommended
Dawn Denim – fairly made (with style!) in Saigon
Everything that can be set up when visionaries have the urgent need to do something better. In this case, a denim brand that produces as fairly and sustainably as possible in Saigon. Trendy styles with perfect fits from slim to flared and with unique details (keyword: art on broken pieces), which not only make the trousers more unique, but also make the world a little better…
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Goodsociety – good for you and humanity
Originally founded in 2007 in the USA, Dietrich Weigel took over the label five years later and expanded it according to his own ideas. For Dietrich Weigl, sustainability doesn’t end with organic, it just begins there. Fair working conditions, no use of harmful chemicals and CO2-neutral work are a matter of course with his eco-brand. It is produced in Italy.
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Lovjoi – less impact and vegan
In order to offer fashion according to her own ideas, Verena Paul-Benz founded her vegan label in 2014. After expanding to include lingerie, the portfolio was expanded to include jeans in 2019 to reduce denim’s environmental footprint. GOTS certified, dyed with natural indigo and finished with ingredients such as recycled polyester, repurposed sewing threads and zip ties, as well as sustainable buttons and rivets.
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ONE-OFFsue – Unique pieces from Germany
uper flared with elastic waistband and cord, mom jeans, casual boyfriend cuts, loose cuts with pleats, ultra-long turn-ups, high-waist, overalls, cropped or shorts. Susanne Delling does not rely on short-lived denim trends, but on individual style. And it doesn’t follow seasons. That’s why Susanne Delling has the whole range in her portfolio for her label, which was founded in 2019.
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The Bad Seeds Company – made from hemp
Latzhosen, Jacken, Jeans – das Südtiroler Label (Neumarkt) um Barbara Trenti und ihren Mann Andreas Geier setzt zu 100 Prozent auf Hanf. Warum? Um das Image der uralten Nutzpflanze wieder zu verbessern und eine nachhaltige Alternative zur klassischen (wasser- und pestizidintensiven) Baumwolle zu liefern. Sie wollen den ehemaligen Globalplayer wieder aufs Fashionparkett holen. Mit Erfolg.
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wunderwerk – 100% nature, 150% style
With his extra-high standards of sustainability, wunderwerk founder Heiko Wunder does not always have it easy. It’s not about “easy” either. He wants to optimize what can be optimized and therefore consistently avoids anything that harms people, animals or nature for his brand, which was founded in 2013. The result? Sustainable style that easily plays in the top league.
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