Fair Fashion @ Corona

Corona und Fair Fashion

“The situation is extremely confusing and dangerous,” says Thimo Schwenzfeier, show director of NEONYT and talks about chances and risks for the (fair)fashion industry in (and after!) times of crisis. Because the industry has to be prepared for the AFTER Corona period and then – each in his own way – offer the best possible stage.

Originally, we had planned that Thimo Schwenzfeier would give a keynote on the status quo of sustainable fashion at the 4th edition conference. With the Corona crisis, the topic of sustainable fashion has taken on a new direction and a different dynamic. That’s why, in the video, Thimo Schwenzfeier talks about the impact of the current situation on the fair fashion industry.

“The situation is extremely confusing and dangerous. For the fashion industry. And for the FAIR FASHION industry.”

As show director of NEONYT/Messe Frankfurt he has THE insight into the industry par excellence. With 220 exhibitors, NEONYT in January was the largest trade fair in the sustainable sector to date. The fear and uncertainty about the current situation is palpable for everyone.

“Everyone is in the same boat here: labels from NEONYT as well as from Innatex or Premium.”

But the situation is not only worrying for exhibitors, because Berlin Fashion Week, which is scheduled for the end of June, is just as affected by the current situation. Will it be able to take place? To what extent and with what formats?

“We must be prepared for AFTER Corona and then provide the best possible stage.”

Questions, suggestions etc. to Thimo Schwenzfeier
@thimo.schwenzfeier | @neonyt.berlin | neonyt@messefrankfurt.com

Mirjam Smend about Thimo Schwenzfeier

As show director of the world’s leading B2B trade fair NEONYT, Thimo Schwenzfeier has insights into the trade unlike few others. It goes without saying that we turned to him in the first place when it came to giving an insight into the current situation and an outlook on the topic of “Fair Fashion and Corona”.

Better together – GREENSTYLE Partner

DIALOGMINDS Sales Support GmbH

The GREENSTYLE munich can only be realized thanks to the support of its GREENSTYLE partners. They support the project financially and / or strategically with communication, products, services etc. and make it possible for us as an organizer to implement an event of this size.

Therefore at this point:
Thanks to our partners for believing in us and supporting sustainable fashion with your commitment.


AMD Akademie Mode & Design München

As a university for fashion and design, the AMD in Munich gives its students an awareness of sustainable issues in fashion right from the start. With the magazine BUY GOOD STUFF, the fourth-semester fashion journalism students have developed a sustainable guide for Munich. We wanted to give this to the visitors of GREENSTYLE together in a wonderful reading corner. Don’t give up. Because there is also the city guide online


eneloop

eneloop batteries from PANASONIC are pre-charged with solar energy and can be recharged an average of 2,100 times. The desire for the smallest possible ecological footprint is consistently continued at eneloop: The packaging made from recycled PET can be used as a storage box. All further information about the world improver battery can be found here


State Capital Munich Department for Labor and Economy | Competence team for cultural and creative industries

With the competence from three lectures, the competence team cultural and creative economy is the central contact point for all creative and creative people in Munich and the metropolitan region. Jürgen Enninger’s team of experts is committed to appreciating and strengthening the industry. Our tip for all creative people: Be sure to check the offer of the KUK on the topics of crowdfunding advice, room search, etc. You can find more information here


MCBW

Munich and Bavaria as creative locations stand for excellent entrepreneurial connection between design and economy. MUNICH CREATIVE BUSINESS WEEK (MCBW), organized annually by bayern design in the first quarter, is the largest German design event and shows the region’s potential. For the first time we were partners in this series of events and were able to present the GREENSTYLE at the press preview at the HFF and at an MCBW exhibition organized by us at the MCBW reception in the BMW Welt. Funded by: Bavarian State Ministry for Economic Affairs, State Development and Energy. All program items can be found here


NEONYT / Messe Frankfurt

With future-oriented topics (FashionSustain) and a unique mix of newcomers and leading brands, NEONYT, as the world’s leading B2B trade fair for sustainable fashion, paints a new picture of fashion, sustainability and innovation. In doing so, they have not only set impulses for the industry. Unfortunately, missed: NEONYT Show Director Thimo Schwenzfeier would have given a keynote on the status quo of sustainable fashion and talked to the panel about the role of eco brands on the market. We keep our fingers crossed that the NEONYT (June 30th to July 2nd) can take place.

OEKO-TEX®

With over 25 years of experience, OEKO-TEX® is the global leader in enabling consumers and companies to protect our planet through responsible behavior. We are very pleased that with OEKO-TEX® we have gained a reliable and like-minded partner. We will publish the interview we had with Secretary General Georg Dieners for the GMUC book in the near future with our GOOD news


Supersack

Super stylish & bag comfortably: The SuperSack pallet furniture, upholstery, pillows & bean bags. Apart from that, they are a visual highlight for every event. We had the furniture from Supersack from Amberg in Bavaria with us at #Biolife in Bozen and used it creatively. The stands of the 4th edition – including our ideas – should also be played with the dividers from Supersack. You can find the whole offer here


Suitestuff

SUITESTUFF GmbH in Munich always offers the right rental furniture for events and trade fairs of all kinds. For the furniture on the exhibitor stands, the lounges and the catering area, we work with the furniture from the Just Wood collection from Suitestuff. Clear that they are produced with wood from sustainable forest management and production (PEFC certified). You can find the entire offer here

Vöslauer Mineralwasser GmbH

Rethinking the future and consistently avoiding, reducing, and compensating for the CO2 footprint: The Austrian Vöslauer Mineralwasser GmbH was the first company in Austria to manufacture a PET bottle from 100% rePET. Today Vöslauer is CO2 neutral in the entire PET range and as a whole company. Vöslauer has been a member of the WWF Climate Group since January 2020 and supports the klimaaktiv pakt2020. In the Vöslauer Lounge at GREENSTYLE there would have been wonderfully fresh water. Be sure to read in: #jungbleiben


Verband der Bayerischen Textil- und Bekleidungsindustrie e.V.

Innovation has a long tradition – under this guiding principle, which is characteristic for the textile and clothing industry, VTB e.V. is committed to the operations of its branch in Bavaria. The VTB members benefit from the networks that the association maintains with strong partners. The VTB would have been represented at GREENSTYLE with the following members: DD Garment Solutions, Lodenfrey, Myintox.


Weiss + more

Campaign motifs, backdrops with an exhibitor logo, sponsor walls, changing rooms – we have been supporting us for large-scale communication since the 1st edition Weiss + more. As a digital printing partner in the field of visual merchandising, the Essen-based company offers tailor-made solutions in large format printing and display construction. In our case: thermal sublimation digital printing with water-based inks, toxic-free and recyclable. The textile blockout material is 100 percent PVC-free and OEKO-TEX Standard 100 certified. Hier kennenlernen

ZEITRAUM

Qualität, Design und Nachhaltigkeit gehen seit 1990 bei ZEITRAUM Hand in Hand. Der Beitrag zu einer lebenswerten Welt ist grundlegender Bestandteil der Unternehmensstrategie. Um absolute Transparenz für die Produkte zu schaffen, hat das Unternehmen aus dem bayerischen Voralpenland eine zukunftsweisende Nachhaltigkeitsbewertung, den Furniture Footprint für seine Möbel entwickelt. ZEITRAUM hätte unsere Conference-Bühne und eine Lounge mit seinen stilvollen Highlights bespielt.

Quality, design and sustainability have been going hand in hand at ZEITRAUM since 1990. The contribution to a world worth living in is a fundamental part of the corporate strategy. In order to create absolute transparency for the products, the company from the Bavarian Alpine foothills has developed a future-oriented sustainability assessment, the Furniture Footprint for its furniture. ZEITRAUM would have played on our conference stage and a lounge with its stylish highlights.

We thank our partners for their trust and great commitment.

Podcast: GREENSTYLE panel @ NEONYT

Influencer-Marketing

The fact that NEONYT, the world’s leading trade fair for sustainable fashion (and the only winner of Berlin Fashion Week) is our partner at GREENSTYLE fills us with enormous pride. The fact that we were able to host the second panel at NEONYT – this time in the new location in Hangar 4 in Tempelhof – is absolutely terrific. Our topic? Influencer marketing.

Continue reading

GOOD news: Bye-bye 2019. Hello 2020

What a fantastic YEAR! And the next one is coming…

Breathless and happy, we look back on 2019 (and with correspondingly great enthusiasm towards 2020). So much has happened: People took to the streets to stand up for #climatejustice and other relevant issues. The awareness for sustainable fashion has increased enormously. There have been dazzling Fashion Revolution demos with increasing participation that have drawn attention to the poor working conditions in the textile industry. Conventional fashion operators and chains can no longer easily escape their responsibility. Something is happening, which is terrific.

Thank you 2019 – a lot has happend this year.

NEONYT’s Editorial Fashion Show in January drew the (chief) editors of the fashion magazines to the front row. In April, the Green Issue of VOGUE was published. In July, during Fashion Week Berlin, there was only one major theme: sustainability. This was followed by a focus on sustainability at the Milano Moda Donna and the “40 Years of VOGUE: Is this Fashion or Can this Go Away” exhibition devoted a large section sustainable alternatives.

As far as GREENSTYLE is concerned: we have also achieved a lot.

Following the 1st edition in October 2018, the trade fair and conference format has established itself as a serious and trend-setting event in its first year. In addition to two constantly growing events in the Munich Isarforum at the Deutsches Museum, we have created a lasting movement. We were at the “We make the City” festival in Amsterdam, organized various studios (including Streetlife, #GivingTuesday) and were at #biolife in Bolzano in November as a pilot project with seven brands.

Thanks to exhibitors, partners, supporters, sponsors, media, community

With our XS team (which is currently growing), we have turned the first B2C trade fair and conference format for sustainable fashion into an event within a year, the appeal and significance of which extends far beyond Munich’s city limits. In October, we had 48 exhibitors, 40 speakers and guests from all over Germany and neighboring countries, visitors from Great Britain, Luxembourg, France etc.

And therefore we say THANK YOU today!

Thank you for believing in us.
Thank you for sharing our enthusiasm (or letting it infect you).
Thank you for your commitment.
Thank you for your support.
Thank you for the exciting discussions.
Just THANK YOU.

With this in mind, we wish you a good end of the year spurt and a brilliant start into a great year 2020. Together with pleasure. At the GREENSTYLE (13th to 15th March 2020), at the SALON GREEN, Fashion Revolution, climate strikes…

#LetsMakeEcoTheNewNormal

*mirjam smend

Magdalena Schaffrin

Magdalena Schaffrin
Magdalena Schaffrin
© Magdalena Schaffrin

Magdalena Schaffrin is the CEO and Co-Founder of Kaleidoscope, a creative agency based in Berlin. Kaleidoscope is working with fashion and sustainability in the fields of strategic consulting, concept development, creative and content direction.

2016 she developed the coffee-table book “Fashion Made Fair” together with Ellen Köhrer, which gives an overview on the most important contemporary brands and experts from the different fields in sustainability in fashion. To be honest: it was the very first “Fair Fashion Bible” in Germany, that show, that sustainable fashion has the power to be the next big thing.

She co-founded the Greenshowroom in 2009, a fashion trade fair for sustainable high fashion, today known as Neonyt, the global hub for fashion, sustainability and innovation.

She is the creative director of Neonyt and responsible for the Neonyt Fashion Show, what is the biggest fair fashion fair for B2B in the world

For us Magdalena is the German eco deluxe pioneer. Reed more about Magdalena Schaffrin on my-GREENstyle.com (new interview is coming up soon)

Thimo Schwenzfeier

As director at Marketing Communications Textiles & Textile Technologies and show director of NEONYT by Messe Frankfurt, Thimo Schwenzfeier knows all the ins and outs of the sustainable fashion industry even before it reaches the public. Since the renaming of the sustainable B2B trade fair duo Greenshowroom and Ethical Fashionshow to NEONYT, international hub for fashion and innovation, it is clear that eco is the new cool. We are proud of this partnership.