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Prepeek by Neonyt Düsseldorf // My comment

On the occasion of the 2nd edition of the Neonyt in Düsseldorf and thus also the second Prepeek on the Rhine, I look back to the beginnings of the unique community networking event in BER and of course to January 2023 to DUS. Plus: Save the date or register now for July 22nd to 24th, 2023!

I can’t remember exactly when the first prepeek took place. But it was definitely one of the Neonyt editions that took place at Berlin’s Postbahnhof am Ostbahnhof. Back then, Prepeek was small and kind of hidden in a back room. This is where I met Thekla Wilkening, who not only co-founded the Kleiderei, but also the networking and styling community event Prepeek, which brings creators (then bloggers) together with other creators and brands and reached consumers with content. And inspired. Here I have Kim Gerlach, Cherie Birkner (who then founded @sustainablefashionmatterz), Anna Kessel @annafloreskessel and @schwesther_herz , who were the Kunstkinder at the time and became @diekonsumentin. So many exciting encounters. Such a great time.

The Prepeek has changed again and again over the years

Prepeek has grown, but has remained true to the original idea and has been taking place as a three-day networking event as part of Neonyt Düsseldorf since January 2023. With established brands and upcoming brands to be discovered and styled. With Talks. And of course again with really good vibes.

We were on site in Areal Böhler in January. And this time I shot with Sandra from @syringalotus. Sandra chose the looks. You can see the result here:

***Did you see what Sandra and I want to show you with pictures 2 and 3? The resolution is at the bottom of the page***

© Neonyt licensed by Messe Frankfurt Exhibition GmbH organized by Igedo Exhibitions, Mateusz Tondel


You are part of the (social) media community and want:

Getting to know new things, finding inspiration and feeling impulses?
Meet other media professionals for networking and exchange?
Discover fresh sustainable labels and try different styles?
Would you like advice on your individual styling and hair & make-up?
Do a free, professional photo shoot for your content?


From left: Welcome to Prepeek: styling without buying; Team Prepeek; Workshop: Dyeing with vegetable dyes by Dainty Dystopia.

The Neonyt is a trade fair for trade visitors. Content creators, bloggers, YouTubers, journalists and multipliers with appropriate legitimation have access to Prepeek. Requirements met? Apply here >>>

Pssst: GREENSTYLE will of course also be there in July – this time with its own panel. stay tuned

***Sandra and Mirjam swapped outfits to show you that fashion adapts to us and not us to fashion.***

See you in Düsseldorf.