Sustainable Fashion Fairs. Next edition.

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After (fashion) trade fairs were declared superfluous and outdated during the pandemic (“after all, you can depict everything digitally”), the “post-pandemic” restart on the floor showed: No. It just doesn’t work that well digitally. Fashion is clearly linked to haptics. With fits. With emotions. Not to mention the personal contact that many (all of us!) missed. Means: The fairs are not gone. On the contrary.

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Fashion Fair Month. My comment.


January is – at least in Germany – fashion month. Starting with the Berlin Fashion Week including three trade fair formats, continued with the Innatex, which celebrated its 51st edition in Wallau near Frankfurt. The fashion order cycle was just completed by Neonyt, which took place in Düsseldorf for the first time as a licensed product of the Igedo Exhibitions. Our review of the fashion tour.

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