After (fashion) trade fairs were declared superfluous and outdated during the pandemic (“after all, you can depict everything digitally”), the “post-pandemic” restart on the floor showed: No. It just doesn’t work that well digitally. Fashion is clearly linked to haptics. With fits. With emotions. Not to mention the personal contact that many (all of us!) missed. Means: The fairs are not gone. On the contrary.
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INNATEX, the international trade fair for orders for sustainable textiles, is continuing its “DesignDiscoveries” funding program this season: Young, innovative labels and first-time exhibitors can still apply for one of the coveted places in the community area as part of the 52. Apply for INNATEX.
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January is – at least in Germany – fashion month. Starting with the Berlin Fashion Week including three trade fair formats, continued with the Innatex, which celebrated its 51st edition in Wallau near Frankfurt. The fashion order cycle was just completed by Neonyt, which took place in Düsseldorf for the first time as a licensed product of the Igedo Exhibitions. Our review of the fashion tour.
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