D2C fashion fair, conference, showcase: Together with Neonyt/Messe Frankfurt, GREENSTYLE is organizing a new format for industry insiders, fashion labels and end consumers from June 24th to 26th, 2022 in the UNION Halle in Frankfurt’s Ostend.
Continue readingBerlin Fashion Week
The Mercedes-Benz Fashion Week Berlin took place from March 14th to 17th, 2022 in a calm atmosphere and at the same time the fashion crowd was very happy to see each other again. We were there – our highlights
Continue readingShooting Day: Amaran Creative x GREENSTYLE agency
A dress made of ties? Goes. And looks great. And is great for the environment. We supported the shooting of Amaran Creative’s current upcycling project and took a look behind the scenes
Continue readingles loops – pretty round thing
Christine Purnell founded her Munich accessories label les loops under the motto ‘second loop – second life’. It was clear to her from the start that the focus should be not only on the design, but also on the choice of materials. Since 2021 she has therefore been producing her circular shopper bags from resource-saving materials in order to keep plastic waste, old carpets etc. in the cycle for longer.
Continue readingWatch out trending! Cabin Core.
The trend is not trending yet – but by autumn at the latest it will be chased up and down on Insta and TikTok. The good thing about it: Unlike its predecessor, the cottage core trend, the cabin core is much easier to implement fashionably.
Continue readingMunich Fashion Prize 2022
The Munich Fashion Prize is awarded every two years. Outstanding graduates of the Munich fashion schools are honored. New this year: In addition to the collection, the nominees have made an “upcycling outfit” from leftovers, old clothes or returns.
Continue readingThe move of the Premium. A comment.
“Home Run” is the headline of the textile industry in its current issue. What is meant is the end of the Premium @ Frankfurt Fashion Week. Because premium boss Anita Tillmann has surprisingly turned her back on Frankfurt and announced her return to Berlin.
Continue readingFrom the dump to the model: animal love for Valentine’s Day
Shoe designer and animal rights activist Viktoria Moser uses Valentine’s Day to appeal to true love. In her case: love of animals. Because the committed animal rights activist always keeps an eye on her vegan shoe label of the same name.
Continue readingFashion Statements @ Frankfurt Fashion Week
Although on a much smaller scale, the double event of Neonyt Installation and the Frankfurt Stage by Fashion Council Germany became a long-awaited and long-awaited industry meeting. With sustainable looks that finally belong on the international fashion scene and a dinner with good conversations and sustainable fashion vibes.
Continue readingCLOTHESfriends – meet, share & style fair
With their fashion tech startup CLOTHESfriends, AMD graduates Carmen Jenny and Sonja Wunderlich are revolutionizing shopping as we know it. At the same time, they bring variety to the wardrobe and the sharing economy to everyday life. Her credo: Why buy when you can rent?
Continue readingBettina Bär – the only constant is change
With Neonyt, Messe Frankfurt has created a format that goes far beyond the subject of the trade fair. The Neonyt is a hub. A multiplier. A community for sustainable fashion. For compliance with and implementation of the SDGs, the 17 goals that must be achieved by 2030. With Bettina Bär, this event has got a new show director. Your first analogue assignment in the new office should take place from January 18 to 20, 2022 as part of the Frankfurt Fashion Week. All tradeshows were postponed from December 22nd, 2021 to July 2022. The interview took place earlier. We talked to the “newcomer” and are already looking forward to getting to know each other personally.
Continue readingThe State of Fashion 2022 – this is what the fashion industry expects
How will the fashion industry change in the coming year? McKinsey is getting to the bottom of this question for the sixth time with the study “The State of Fashion” for The Business of Fashion. A quick conclusion in advance: The fashion industry – especially the luxury segment – is on the recovery course from the slumps caused by the pandemic. In 2022 it will have reached its pre-pandemic level.
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