Munich was and is a fashion city. And that should be underlined and promoted with the Munich Fashion Prize. Every two years, the best graduates of the Munich fashion schools AMD Academy Mode & Design and the master school for fashion are awarded a total of 20,000 euros plus 2,000 euros audience prize.
Eight finalists each presented five looks from their diploma collections to the jury of the Munich Fashion Prize 2022. Together with Adrian Runhof (Talbot Rundhof), Nadia Tschenett (Allude), Doris Hartwich (Hartwich) and Annette Roeckl (Roeckl), we as GREENSTYLE (represented by Mirjam Smend) evaluated the collections according to various criteria. After a heated discussion, the winners were decided (there were only female finalists):
1st place: Helena El Malek with her collection “Memory of Water”
2nd place: We gave second place twice because both collections inspired us: Theresa Petz with the “Rucke di gu” collection and Andrea Reiter with “hold”.
Theresa Petz also won the audience award, which was also a sustainability award this year. An overview of the submitted upcycling pieces can be found further down the page.
After a laudatory speech by Mayor Katrin Habenschaden, on whose initiative the fashion prize is opening up towards sustainability, Kurt Kapp, Deputy Speaker for Labor and Economics, presented the prizes to the three winners.
We wish all graduates every success for their future.
In order to make it easier to start working life, creative talents are given visibility with the Munich Fashion Prize. A pre-selection of the collections is carried out by the lecturers at the two Munich institutions Deutsche Meisterschule für Mode and Akademie Mode & Design AMD. The four best graduates from each of the previous two years are given the opportunity to present themselves to the expert jury. The final decision will be made on March 9, 2022 by a specialist jury – unfortunately without a show and gala this year – in which GREENSTYLE is also represented alongside Allude, Aigner, Hartwich, Röckl and Talbot Runhof.
Fashion has a long tradition in Munich and represents an important part of the design industry.
The collections are evaluated by the jury made up of fashion experts with regard to sustainability, innovative cut design and materiality.
The first prize is 10,000 euros, the second 7,000 euros and the third 3,000 euros. There is also an audience award / sustainability award worth 2,000 euros. The Munich Fashion Prize is awarded by the Department of Labor and Economics of the City of Munich.
Public Voting: Upcycling x Munich Fashion Prize
For the Munich Fashion Prize 2022, each participant also had to design and implement an upcycling part from leftovers, old clothes or returns. They will be on display in Munich’s Donisl-Passage from February 22nd to March 6th.
Anyone can vote (and win!) online.
The sustainable outfits can also be seen in the shop windows of the Donisl-Passage (Marienplatz 1). This interim use is made possible by the competence team for cultural and creative industries, to whom we also have the GREENSTYLE the store @ City Hall Munich to thank.
The finalists for the public voting
Helena El Malek – Upcycling-Outfit „Re-born“
Pleated skirt meets XXL knitted top: made from a clothing donation from Oxfam* that is no longer for sale. “Re-born” shows how old clothes are turned into a cool new outfit.
Julia Müller – Upcycling-Outfit „surréalisme“
Robust x softly falling: The androgynous look of discarded clothing, including trousers, tops and knitwear, as well as leftovers from upholstery fabrics and the final collection deals with the deformation of the body.
Theresa Petz – Upcycling-Outfit “The evil stepsister”
The outfit “The Evil Stepsister” consists of a dress and top and represents the contrast between soft, flowing shapes and the omnipresent hardness. Produced from an Oxfam* clothing donation as well as finds in the basement and attic.
Anna Rai – Upcycling-Outfit „Rain“
The suit can be worn on any occasion: for a walk in the park as well as for a dinner in a restaurant or a visit to a museum. It was made from leftovers from trial production of curtains.
Andrea Reiter – Upcyling Outfit „aesthetic circle“
At first glance, the outfit should not give the impression that it was made from rejects. A tablecloth from Oxfam* was used, as well as discarded curtains, bed linen and a shirt from a hospital. Plus: No synthetic adhesive inserts were used to facilitate the recycling process later.
Laura Elisa Sanchez Camacho – Upcycling-Outfit „NOW“
A jacket from Oxfam*, old clothes and a discarded curtain by the designer are the materials used in this three-piece suit. The accessories (zippers, button, edging) come from a closed tailor shop. The idea for the genderless look? Put already existing elements in the limelight.
Katharina Schumacher – Upcycling-Outfit „GAIA“
The coat, trousers and top were made from leftovers from the basement of the AMD fashion school, leftovers from the graduation collection (top), an old bedspread (coat) and a linen shirt from Oxfam*.
Carolina Viviana Wolf – Upcycling-Outfit „SESA WO SUBAN“
This is where offcuts from the bachelor’s collection, leftovers from the AMD fashion school’s “leftovers cellar”, an old curtain fabric and the upholstery of an old leather couch come together. The result? An upcycled look that visualizes strength, transparency and complexity.