Neonyt approved // 5 questions for Lavinia Muth

Lavinia Muth

Why does the sustainable order fair Neonyt Düsseldorf call itself “THE FAIR FAIR”? Because all brands exhibiting there are “Neonyt approved”. Greenwashing excluded. We owe this to the catalog of criteria from Neonyt and Lavinia Muth*, who, as Sustainability Advocate & Consultant, carry out the final check of the brands.

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Zakeia // Couture upcycling from Cairo

Zakeia

Instead of focusing on cheap and fast production with low wages at the same time, Zakeia founder Sara Saad focuses on luxurious (sometimes already tailored!) deadstock materials from couture houses. Individual upcycling pieces are made from these fabric jewels in the company’s own workshop in Egypt (slowly, of course), which are launched every Saturday at 12 noon as limited drops.

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Sustainable Fashion Fairs. Next edition.

Nachhaltige Modemessen

After (fashion) trade fairs were declared superfluous and outdated during the pandemic (“after all, you can depict everything digitally”), the “post-pandemic” restart on the floor showed: No. It just doesn’t work that well digitally. Fashion is clearly linked to haptics. With fits. With emotions. Not to mention the personal contact that many (all of us!) missed. Means: The fairs are not gone. On the contrary.

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KAURI STORE OPENING // INVITATION

KAURI STORE

Now there is a 360° sustainable lifestyle in Munich. With the KAURI STORE Munich, the makers of the ambitious start-up from Bozen (South Tyrol) are continuing their expansion course and opening the first KAURI STORE outside of Italy. In Munich. They have found a gem for their concept store at Sendlinger Strasse 35. At the same time, they are opening the most central sustainable store in the city.

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Neonyt Düsseldorf. Next edition.

Neonyt Düsseldorf

After the successful first event in January, the next round of Neonyt will take place in Düsseldorf from July 22 to 24, 2023 in Areal Böhler. With GREENSTYLE as supporter and communication partner. And maybe also with you as a brand.

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