Thomas Aichner first lived out his love for the mountains as a professional snowboarder. He can now fully apply his enthusiasm for mountain sports – from climbing to demanding ski tours – to his professional life. Since October 2018, he has been Marketing Director of the mountain sports equipment expert Salewa. Before, he worked in tourism marketing for many years. Among others with Tirol Advertising, South Tyrolean Marketing Society, Marketing Society Merano and IDM South Tyrol. Social and environmental responsibility is very important to Salewa. “The mountain world is not only the space in which our customers and we like to move. It is also our home. As mountain sports enthusiasts, we therefore feel it is our duty to keep the impact on our environment and our carbon footprint as small as possible,” reads the website. Thomas Aichner will talk about how Salewa does this in concrete terms at the GREENSTYLE conference.