As a positive counterpoint to the ever-growing consumer madness of Black Friday, we have collected campaigns, ideas, projects for a better one today, tomorrow, the day after tomorrow. Unreduced. Because fair fashion needs a fair price.
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Giving something back to nature with sustainable and fair streetwear was the founding idea of the Swiss brand NIKIN, which plants a tree for every sold product. With well over a million trees, Nikin has made his contribution to the reforestation of the earth.
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