The founding of the fashion sharing platform NRNY is a logical answer to the ethical questions in the clothing industry that Melina Heinze was already preoccupied with before her studies. It was there that she became friends with her co-founder Janina Hoffmann and finally the first concept of a rental platform for fashion. After deep insights into the textile industry at a large sports fashion manufacturer and during a research project in Tamil Nadu, India, she decided to put NRNY into action.
Two years later, based on a concept of a business plan seminar, her answer to the ever-increasing and excess of the fashion industry emerged. The peer sharing model NRNY promotes communal consumption and the new way of thinking that goes with it, in order to make a contribution to sustainable economic activity.
A successful crowdfunding campaign was carried out to finance the development of the web app and the final implementation of the digital rental platform NRNY [‘narni] in December 2020. The project is supported by a NRW start-up grant. Malina and Janina have been working in the co-working space at the Entrepreneurship Center in Witten since they were founded.