Christina Wille already had the topic of sustainable textile production on her agenda during her studies. Then followed positions in the detox campaign by Greenpeace, a designer, a sales agency and finally from 2012 as managing director in the Berlin Dear Goods Store. Christina has been running her first own store in Berlin since 2014. Today the LOVECO empire comprises three shops (Friedrichshain, Schöneberg, Kreuzberg) and an online shop.
Christina pursues a clear concept in her stores: everything there is to buy at LOVECO is eco, fair and vegan. Since this is not always easy to check, the game changer relies on trustworthy seals and pays close attention to which materials were used and how. In an interview, she describes herself as open, organized and personable. We can only confirm that. We would also like to add her great enthusiasm for what she does: wanting to change something with her work and making the fashion industry a little bit better. Together with Lanius, LangerChen and Avocadostore, Christina founded the #fairfashionsolidarity movement as part of the effects of the corona crisis.
Christina’s LOVECO concept is based on the three pillars eco, fair, vegan.
On the Loveco Fashion Blog Christina gives an insight into her work and gives a look behind the scenes of her company, talks to exciting people from the world of fair fashion and is dedicated to different topics of sustainability.