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Sabinna Rachimova – SABINNA

Sabinna Rachimova – SABINNA

Central Saint Martins, Christian Dior, Mary Katrantzou - Sabinna Rachimova acquired her XL expertise in the leading locations in the fashion world before deciding to start her own label SABINNA. Under the motto "by women for women", she produces innovative and handmade fashion and lifestyle products in London and Vienna with the greatest respect for sustainability.

Little transparency, little inclusiveness and hardly any equality – Sabinna would like to change that with her commitment and her brand.

Only to name it: In 2017 she won the Fashion Future Awards from Decoded Fashion and the British Fashion Council. Sabinna has been teaching MA Fashion Entrepreneurship & Innovations at the University of Arts in London since 2018. In 2019 Sabinna was added to the Forbes under 30 list. In 2020 she was part of the FashTech project “The Fabric of Reality” initiated by RYOT and created a new concept for fashion shows in cooperation with a virtual reality artist.

The future-oriented aspects of the fashion industry? The combination of local production, digital innovation, a focus on the community and transparency.

Sabinna never rests on her success and as a future-oriented brand challenges the status quo of the industry again and again. At high-ranking universities, at international conferences and corporate events, Sabinna Rachimova speaks about sustainability, innovation and empowerment in fashion and retail. As part of the GREENSTYLE +++ (Responsible) Fashion Summit +++, the London-based designer speaks about innovative business concepts in the areas of design, sales and digitization.

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Fotocredit: Nian Canard