Skip to content
Lovjoi Swimwear

Sustainable bathing pleasure: Lovjoi Swimwear

After the launch of the LOVJOI INTIMATES underwear collection in spring 2019, the southern German fair fashion label is expanding its portfolio with the first swimwear drop consisting of sustainable mix & match bikinis and swimsuits

While we are dreaming of sun, sand and sea for the next summer vacation (and keeping our fingers crossed that our radius of action will be a little larger again in 2021) Lovjoi has launched the first drop in the sustainable swimwear collection, paving the way for stylish hours of sunshine.

The demands on sustainable beach companions? Style and durability.

It all started with T-shirts at Lovjoi before Verena Paul-Benz developed the first complete womenswear collection for her brand. This was followed by wonderfully sensual underwear and jeans. With the introduction of the swimwear line, the power woman from Swabia is taking the next logical step. She used the expertise she brought with her from underwear. What do you expect from sustainable beach companions? Style and durability.

The first drop? Plein Black. Color and motifs come into play at the 2nd drop.

The models of the first drop, which will be available from March 2021, are predominantly black. The structured fabrics XL back and high leg cutouts, asymmetrical cut and sophisticated knot details ensure that certain something. Fans of more color will be happy with the 2nd drop. This is where colorful models with shiny, exotic prints or animal prints coget on stage.


Lovjoi Swimwear

Bye-bye, Overstock! All Lovjoi Pieces are made to order “just in time”.

With the underwear Lovjoi has proven that wearing comfort for larger breasts and a sexy look are not mutually exclusive. Once again, special attention was paid to the straps. They are crossed on the back to prevent cutting into the neck. The highlights? Bikinis with exciting back views and an asymmetrical swimsuit with high-cut legs. Big plus: The individual bikini parts work according to the mix-and-match principle and can be combined with one another.

Lovjoi Swimwear makes everything possible with Mix & Match.

Recycled polyester, Econyl® and bio-based polyamide, which is obtained from the castor plant, are used for the collection. All parts are Oeko-Tex 100 certified and – like all Lovjoi collections – 100 percent organic, ethical and fair.

The Lovjoi motto? 100 percent organic, ethical and fair.

It goes without saying that we can hardly wait to carry out our sustainable favorite pieces. Sea, lake or balcony? We will see. But we will definitely cut a fine figure.

More about Lovjoi. Click here