His credo? Away from the throwaway society towards a circular economy. The Berliner by choice has been in fashion for almost 20 years and knows what he’s talking about. Kay Alexander Plonka consistently uses his private enthusiasm for a resource-saving and sustainable lifestyle to inspire others for his values. The all-rounder also has trade fair experience in matters of sustainability. He collected them ten years ago as Executive Editor at Bread & Butter. Today, in addition to his work as a Berlin correspondent for the international fashion magazine “Style in Progress”, he works as a freelance journalist or moderates panels at NEONYT‘s FashionSustain. As Dopper Ambassador Germany, he is consistently committed to avoiding waste. That’s why you meet him – when he’s not sailing the oceans and campaigning for the #FiveForTheOcean campaign – also at various trash walks (e.g. with North Sails & THINK INC. In the English Garden in Munich).