On Instagram, Holger Petermann describes himself as “créateur de valeurs”. He has been dealing with sustainability issues for a long time. He brings them together with style, form and design. So it is only logical that Holger does not lag behind trends, but creates them. He is managing director of the PR and marketing agency “THINK INC” and with “Standard Project” he develops the theme of slow fashion as a collective brand.
The new minimalist label captivates through the absence of color and the reduction to the essential. The products – from T-shirts and bicycles to pencils and stationery – are simply called “items” and consistently numbered. Less is clearly more here. As an expert in luxury sportswear, fashion and brand building, Holger Petermann is in great demand. As a sensitive actor, he also offers “Environmental Education Programs” and “Trashwalks” at schools, among other things. This is intended to sensitize the younger generation to the preservation and protection of the environment.