Retailers, brands, producers and consumers – from now on all parties must pull together to save the fair fashion movement through the crisis. The newly founded alliance #FairFashionSolidarity
The fashion industry is one of the biggest victims of the Corona crisis. Stores are closed, goods are in stock and can only be sold online. The supply chain is interrupted, production comes to a standstill. The full extent of the disaster will only become apparent in the following seasons, for which no collections can be produced.
Fair Fashion Solidarity
No discounts – no seasons
In order to rescue fair fashion brands from the situation that threatens their existence, the creators of the fair fashion labels LangerChen and Lanius are working together with the initiators of the online platform Avocadostore and the Berlin fair fashion stores Loveco. Together, they have written a manifesto and, as part of the #fairfashionsolidarity movement, they are calling for the renunciation of discounts for current merchandise and the breaking of the prescribed seasonal rhythm. The lost months of sales will be recouped by introducing the first discounts for current merchandise in August.
“We are now dependent on each individual. Whether it is the manufacturer who waives the discount in the online shop, the retailer who does not start his sale earlier or customers, who are willing to continue to pay the full price.” Christina Wille | LOVECO
The Website also provides tips and assistance for shop owners and brands on how to implement the new seasonal rhythm and calls on end customers, brands and shop owners to show solidarity.
Covid-19 is a virus. Fair Fashion is a movement.
This is what the consumer can do to support the #fairfashionsolidarity movement #weareinthistogether
Shop on the sites of these brands.
Be fair and pay the full (vital) price.
If not available: please ask!
Divide their sites, tag them, talk about them.