With the creation of CORA happywear in 2014, Elisabeth Tocca was not only a pioneer in the field of eco-fair fashion. She also closed a gap in the market. Until then, there was no eco-fair children’s fashion label in Italy. Her idea of involving mothers in distribution was also highly innovative.
“It is very important to me how we can coherently deliver on this promise of sustainability.” Elisabeth Tocca on franzmagazine.com
Today, CORA produces happywear basics for babies, children and women. From mothers for mothers and children. The eco-fair clothes are produced in Greece from sustainable materials such as GOTS certified organic cotton, bamboo and eucalyptus. Elisabeth Tocca visits her producers twice a year to ensure the transparency of the supply chain.
Alternatives to organic materials are also important to the mother of two, as are innovative consumption models. Borrowing/Renting is an important topic for the South Tyrolean. After all, baby clothes are particularly suitable for circular models.
So who is Cora?
Cora is not a name. Cora is a noun. Because ‘coraggio’ is the Italian word for courage. This is the heart of the South Tyrolean brand. Elisabeth Tocca needed it when she left her job as brand manager at Salewa to work since 2014 with enthusiasm and joy towards her own vision of creating her own company.
In cooperation with the Plan aid organization in Italy, CORA happywear donates two percent of its margin to the project “Sponsorships for children in Senegal”.
More about Cora Happywear. Click here