It all began in a small weaving mill, which 21-year-old Johann Georg Frey set up in 1842 to develop the world-famous Loden fabric. In 1855, the fashion house was awarded a gold medal at the Paris World Exhibition and became one of the most famous addresses in the Bavarian capital. Only two years later, the visionary businessman opened his first store called LODENFREY, which – revolutionary for those times – sold to private customers.
LODENFREY – one of the most famous addresses in the Bavarian capital
Today, the Munich fashion house, which has expanded to six floors and several external branches, offers the collections of international designers in addition to the production of its world-famous traditional costume and Loden collection.
The issue of sustainability will lead the traditional house into the future in a contemporary way.
Awarded as best employer (F.A.Z.-Institut) and best training company in the textile retail trade category, socially committed in various projects – the traditional fashion house is aware of its responsibility. With Leonard von Pfister and his sister Antonia, the sixth generation of owners has taken over in 2019. The siblings see the issue of sustainability as an important pillar for leading the traditional house into the future in a contemporary way.
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