Skip to content
Carmen Jenny

Carmen Jenny – CLOTHESfriends

Even before starting her studies in fashion design at the AMD Akademie Mode & Design München, the native Swiss founded her blogazine CARMITIVE (Carmen + positive attitude to life) in order to combine fashion with social issues and to offer a differentiated view of fashion and its effects .

During and after her studies, Carmen Jenny wrote about fashion and beauty trends in the online editorial team at Harper’s Bazaar Germany, gained experience at Kinsfolk Jewelry, and finally set up her own company.

Why buy when you can rent?

Together with her fellow student Sonja Wunderlich, she dared to take the step of founding the company as Co-Founder & CEO in October and launched the sustainability-oriented fashion-sharing platform CLOTHESfriends AG to make circular fashion accessible to everyone. The fact that you don’t need new resources when renting clothes from each other to “renew” your wardrobe has led the two of them to set up a digital platform with a focus on local fashion rentals. Uncomplicated, sustainable and maximally circular.

Discover and try out CLOTHES friends now >>>