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The NEXT NOW: Cooperations with the Neonyt

As already announced in April, the NEONYT will not take place at the end of June. In order to offer its exhibitors a digital order service, Messe Frankfurt has entered into cooperation agreements with B2B online marketplaces. Further services are provided by the Koops with the Premium and Fashiontech conferences.

Enormous growth in exhibitor numbers, twice as many trade visitors and the positioning of sustainable fashion as the central theme of Fashionweek Berlin. This is the review of the January issue of the global hub for fashion, sustainability and innovation. The summer edition, which was scheduled to take place in Berlin Tempelhof from June 30th to July 2nd 2020, was expected to surpass this. Show Director, Thimo Schwenzfeier, already told us about the big plans in January. However, the coronavirus pandemic thwarted these plans. The NEONYT will not take place in Tempelhof this summer. What will happen next?


NEONYT cooperates with the B2B online marketplaces – The Brand Show Circular and Joor

There will be no separate digital platform with virtual showrooms for the presentation of the new exhibitor collections. “There are already countless approaches to the implementation of virtual events and showrooms. Therefore, after thorough examination, it was obvious for us not to develop yet another solution for this ourselves, but to rely on the expertise of well-known industry partners,” says Thimo Schwenzfeier, Show Director of NEONYT. “With The Brand Show Circular and Joor as our “Preferred Partners” for the summer of 2020, we enable NEONYT exhibitors to use all digital services of B2B order platforms.”


Further cooperations with Premium and Fashiontech Conference

By partnering with these two B2B marketplaces, NEONYT offers its exhibitors the opportunity to position themselves in an international order environment until a physical event is possible again. The cooperation with the Premium Group, the organizer of the two trade fairs Premium and Seek as well as the Fashiontech Conference, enables NEONYT exhibitors to offer further extensive digital services. Physically planned is the winter edition in January 2021.

Fashionsustain goes digital

For the digital solution of the FashionSustain conference, existing channels are used: Speakers from the sustainable and digital fashion industry will discuss topics on innovation, sustainability and technology in live talks from July 13th – 17th, 2020. Various audio and video formats are available on the social media channels of Neonyt and Fashionsustain.

The topics, participants and dates will be announced in the upcoming weeks. All updates can be found here