Butzbach in Hesse. Home of hessnatur and the home of the first agency for fair models. Anna Voelske and her team shot a 100 percent sustainable editorial. With fair clothing, fair models and fair quotes.
Personality, style, storytelling – fashion is so much more than clothing (and slow so much more than fast fashion).
With fashion you can express your personality. Create your own style. Tell stories. Earrings made from upcycling wool threads, patchwork bombers made from leftover denim, dresses, pants and skirts made from organic cotton – this fashion has a message, because this fashion is sustainable. Behind each of these brands are people with individual stories that have led them to follow a responsible path in fashion. Recycling, upcycling, innovative materials – there are many facets of sustainability, but all of these items of clothing have one thing in common: they are fair. Just as fair as the models who staged them …
We have to pool our competencies in order to create something great together.
Sandra, 34, fashion blogger
Earrings Tassel Tales, Top Helena Harfst, Jacket elemente clemente, Shoes Alina Schürfeld, Hair band Bridge&Tunnel, Ring caroraue, Belt Nudie Jeans
If the companies don’t finally all become sustainable, it’s hard for people to face it.
Miriam, 22, student of cultural studies & European ethnology & philosophy
Coat Susann Voelske, Dress Susann Voelske, Shoes hessnatur, Leggings Privat, Bag Bridge&Tunnel, Bum bag Bridge&Tunnel, Earrings zerum@greenality
Today you have to look at the environment with different eyes and find your personal eternal value for yourself.
Konni, 41, pastor
Jacket hessnatur, Trousers Tentree, Pullover Armedangels, Scarf Made in Freedom, Shoes Grand Step Shoes
Thinking about sustainability helps me find a slow down button for my life.
Lisa, 29, actress
left: Jacket LangerChen, Pullover Enna Design/Waschbär, Earrings Tassel Tales
right: Petrol Jacket Feuervogl, Blouse & Trousers tRUE STANDARD, Shoes Alina Schürfeld
Nowadays society is dominated by pressure to perform and success. There is no place for the environment.
Anna, 20, in the federal volunteer service
Overall tRUE STANDARD, Jacket LangerChen, Bag greenality, Shoes Alina Schürfeld, Earrings Tassel Tales
We cannot wait for a switch to sustainability – we have to boycott everyone who is not yet.
Julian, 27, student of philosophy
Backpack Bridge&Tunnel, Hair tie Bridge&Tunnel, Shoes Greener Grass, Jacket LangerChen, Pants / vest Feuervogl
We have to find a way to work with nature, not against it.
Annika, 22, student of business administration
Blouson Bridge&Tunnel, Bag Myintox, Dress Helena Harfst, Bag Bridge&Tunnel, Shoes privat
Photographers: Pete Ruppert, Tomaz Bem
Hair & Makeup: Carina Kristand
Styling: Pia Lamoureux-Loew
Art Direction: Anna Voelske
Postproduction: Thomas Walenta
