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GMUC book #4 – sustainable fashion book

50 eco brands, interviews with game changers, insights into fashion & climate, fashion revolution, sustainable “trends” from rose viscose to circularity, seals and certifications – the GMUC book # 4 comprises 136 pages of sustainable fashion. We wanted to give the visitors to GREENSTYLE entertaining fair fashion knowledge along the way. The 4th edition did not take place and now the GMUC book is waiting on a pallet in the GMUC headquarters until (hopefully soon!) We can bring it to the reopened fair fashion stores (list follows!). Who is curious now? Feel free to leaf through (full screen version possible) or download the pdf (and pass it on!).

Imprint GMUC book # 4

Herausgeberin: Mirjam Smend , Verantwortlich für journalistisch-redaktionelle Inhalte gem. § 55 II RstV

Creative Director: Florens Smend
Redaktion: Susanne Barta, Elisa Gianna Gerlach, Mirjam Smend, Sabine Vaas
Lektorat: Susanne Barta
Cover-Fotograf: anja wechsler photography
Druck: Frischmann Druck und Medien GmbH

(limited liability) Managing Director: Mirjam Smend Herzogstr. 25, 80803 Munich

We thank our partners who made this publication possible.

AMD Academy Mode & Design Munich

As a university for fashion and design, the AMD in Munich gives its students an awareness of sustainable fashion issues from the very beginning. With the magazine BUY GOOD STUFF, the fourth-semester fashion journalism students have developed a sustainable guide for Munich. We wanted to give this to the visitors of GREENSTYLE together in a wonderful reading corner. Don’t give up. Because the city guide is also available online


eneloop batteries from PANASONIC are pre-charged with solar energy and can be recharged an average of 2,100 times. The desire for the smallest possible ecological footprint is consistently continued at eneloop: The packaging made from recycled PET can be used as a storage box. All further information about the world improver battery can be found here

State Capital Munich Department for Labor and Economy | Competence team for cultural and creative industries

With the competence from three lectures, the competence team cultural and creative economy is the central contact point for all creative and creative people in Munich and the metropolitan region. Jürgen Enninger’s team of experts is committed to appreciating and strengthening the industry. Our tip for all creative people: Be sure to check the offer of the KUK on the topics of crowdfunding advice, room search, etc. You can find more information here


Munich and Bavaria as creative locations stand for excellent entrepreneurial connection between design and economy. MUNICH CREATIVE BUSINESS WEEK (MCBW), organized annually by bayern design in the first quarter, is the largest German design event and shows the region’s potential. For the first time we were partners of this series of events and were able to present the GREENSTYLE at the press preview in the HFF and in the context of an exhibition organized by us at the MCBW reception in the BMW Welt. Funded by: Bavarian State Ministry for Economic Affairs, State Development and Energy. All program items can be found here

NEONYT / Messe Frankfurt

With future-oriented topics (FashionSustain) and a unique mixture of newcomers and leading brands, NEONYT, as the world’s leading B2B trade fair for sustainable fashion, paints a new picture of fashion, sustainability and innovation. In doing so, they have not only set impulses for the industry. Unfortunately, missed: NEONYT Show Director Thimo Schwenzfeier would have given a keynote on the status quo of sustainable fashion and talked to the panel about the role of eco brands on the market. We keep our fingers crossed that the NEONYT (June 30th to July 2nd) can take place.


With over 25 years of experience, OEKO-TEX® is the global leader in enabling consumers and companies to protect our planet through responsible behavior. We are very pleased that with OEKO-TEX® we have gained a reliable and like-minded partner. We will publish the interview we had with Secretary General Georg Dieners for the GMUC book in the near future with our GOOD news


Super stylish & bag comfortably: The SuperSack pallet furniture, upholstery, pillows & bean bags. Apart from that, they are a visual highlight for every event. We had the furniture from Supersack from Amberg in Bavaria with us at #Biolife in Bozen and used it creatively. The stands of the 4th edition – including our ideas – should also be played with the dividers from Supersack. You can find the whole offer here


SUITESTUFF GmbH in Munich always offers the right rental furniture for events and trade fairs of all kinds. For the furniture on the exhibitor stands, the lounges and the catering area, we work with the furniture from the Just Wood collection from Suitestuff. Clear that they are produced with wood from sustainable forest management and production (PEFC certified). You can find the entire offer here

Vöslauer Mineralwasser GmbH

Rethinking the future and consistently avoiding, reducing, and compensating for the CO2 footprint: The Austrian Vöslauer Mineralwasser GmbH was the first company in Austria to manufacture a PET bottle from 100% rePET. Today Vöslauer is CO2 neutral in the entire PET range and as a whole company. Vöslauer has been a member of the WWF Climate Group since January 2020 and supports the klimaaktiv pakt2020. In the Vöslauer Lounge at GREENSTYLE there would have been wonderfully fresh water. Be sure to read in: # stay young

Association of the Bavarian Textile and Clothing Industry e.V.

Innovation has a long tradition – under this guiding principle, which is characteristic for the textile and clothing industry, VTB e.V. is committed to the operations of its branch in Bavaria. The VTB members benefit from the networks that the association maintains with strong partners. The VTB would have been represented at GREENSTYLE with the following members: DD Garment Solutions, Lodenfrey, Myintox.

Weiss + more

Campaign motifs, backdrops with an exhibitor logo, sponsor walls, changing rooms – we have been supporting us for large-scale communication since the 1st edition Weiss + more. As a digital printing partner in the field of visual merchandising, the Essen-based company offers tailor-made solutions in large format printing and display construction. In our case: thermal sublimation digital printing with water-based inks, toxic-free and recyclable. The textile blockout material is 100 percent PVC-free and OEKO-TEX Standard 100 certified. Get to know here


Quality, design and sustainability have been going hand in hand at ZEITRAUM since 1990. The contribution to a world worth living in is a fundamental part of the corporate strategy. In order to create absolute transparency for the products, the company from the Bavarian Alpine foothills has developed a future-oriented sustainability assessment, the Furniture Footprint for its furniture. ZEITRAUM would have played on our conference stage and a lounge with its stylish highlights.