{"id":9050,"date":"2020-03-21T16:15:29","date_gmt":"2020-03-21T16:15:29","guid":{"rendered":"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/?p=9050"},"modified":"2020-05-25T15:50:06","modified_gmt":"2020-05-25T15:50:06","slug":"world-water-day-fashion-water","status":"publish","type":"post","link":"https:\/\/greenstyle-muc.com\/en\/world-water-day-fashion-water\/","title":{"rendered":"World Water Day: Fashion &#038; Water"},"content":{"rendered":"<p><em>\u00a9 Cherie Birkner # sustainablefashionmatterz<\/em><\/p>\n<p>What does <strong>World Water Day<\/strong> have to do with the fashion\/textile industry? Unfortunately a lot. Water consumption and the <strong>impact of the textile industry<\/strong> on the environment are enormous. To be more blunt: the textile industry poisons rivers and drinking water. Particularly heavy pollution is caused by the cultivation and production of raw fibers and textile finishing. As much as <strong>20 percent<\/strong> of industrial wastewater is attributed to the fashion industry. <strong>And the trend is rising<\/strong>.<\/p>\n<h2><strong>Fashion &amp; water: What can each individual do?<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3452\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/> <strong>Repair:<\/strong> Keep textiles in circulation longer<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3452\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/><strong>Buy less:<\/strong> do without fast fashion<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3452\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/><strong>Discover alternative consumption models: <\/strong>Fashion can be rented (<a href=\"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/stay-awhile-leihkonzept-fashion-nachhaltig\/?lang=en\">Stay awhile<\/a>, <a href=\"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/unown-leasing-fashion-nachhaltig\/?lang=en\">Unown<\/a>), exchanged (with friends or through organizations such as <a href=\"https:\/\/www.greencity.de\/projekt\/upcycle-your-style-kleidertauschparty\/\" target=\"_blank\" rel=\"noopener noreferrer\">Green City<\/a>), bought in local second hand stores or online (e.g. <a href=\"https:\/\/vinokilo.com\/de\" target=\"_blank\" rel=\"noopener noreferrer\">VinoKilo<\/a>)<\/p>\n<h2><strong>Fashion &amp; water: What the textile industry can do?<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3452\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/><\/p>\n<p>Maintain\/set environmental standards on their own responsibility<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3452\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/><\/p>\n<p>Quality instead of quantity<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3452\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/>Re- und Upcycling<\/p>\n<h2><strong>Fashion &amp; water: Our Favorite Campaign<br \/>\n#WATERMATTERZ: EVERY T-SHIRT MAKES A DIFFERENCE<\/strong><\/h2>\n<p>Sustainable Fashion Matterz founder Cherie Birkner has launched the <strong>#WATERMATTERZ<\/strong> <a href=\"https:\/\/www.sustainablefashionmatterz.com\/sustainable-fashion-campaigns\" target=\"_blank\" rel=\"noopener noreferrer\">campaign<\/a> on her platform. She shows the dyeing process of a t-shirt to illustrate the <strong>maximum negative impact<\/strong> of the fashion industry on the <strong>world&#8217;s water resources<\/strong> and to create more awareness around this topic.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/OUl0S2Q_ch8?rel=0\" width=\"850\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Quick example? A person should drink about 3000 liters of water <strong>within four years<\/strong>. This corresponds to the amount of water needed to produce <strong>a single t-shirt<\/strong>.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #008000;\">2,700 liters water<\/span><br \/>\n<span style=\"color: #008000;\">=<\/span><br \/>\n<span style=\"color: #008000;\">1 new t-shirt<\/span><br \/>\n<span style=\"color: #008000;\">=<\/span><br \/>\n<span style=\"color: #008000;\">870 secondhand t-shirts<\/span><\/p>\n<h2><strong>Want some water-saving fashion?<\/strong><\/h2>\n<p><a href=\"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/chloe-vd\/?lang=en\">Chlo\u00e9 VD<\/a> | silk blouses and dresses made from vintage fabrics<br \/>\n<a href=\"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/coa-goa-2\/?lang=en\">Coa Goa<\/a> | bags and weekenders from old sails<br \/>\n<a href=\"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/dawn-denim\/?lang=en\">Dawn Denim<\/a> | creative rescue of unused fabrics through embroidery<br \/>\n<a href=\"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/corvera-vargas-nachhaltige-mode-berlin\/?lang=en\">Corvera Vargas<\/a> | working with leftovers<br \/>\n<a href=\"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/friends-that-rhyme\/?lang=en\">Friends that Rhyme<\/a> | clutches from vintage obi belts<br \/>\n<a href=\"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/joa\/?lang=en\">JOA<\/a> | bomber jackets from post-consumer waste<br \/>\n<a href=\"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/re-born-shoes-by-masolini1949\/?lang=en\">Re-born shoes<\/a> | shoes made of car tires, sun and deckchair covers etc.<br \/>\n<a href=\"http:\/\/greenstyle-muc.com\/the-renewery\/\">The Renewery<\/a> | secondhand meets upcycling, sold on Instagram<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"color: #008000;\">Leasing sustainable and fair clothing reduces the fashion footprint by 75 percent.\u00a0<\/span><\/p>\n<\/blockquote>\n<p><a href=\"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/stay-awhile-leihkonzept-fashion-nachhaltig\/?lang=en\">Stay awhile<\/a> | renting is the new way to buy<br \/>\n<a href=\"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/unown-leasing-fashion-nachhaltig\/?lang=en\">Unown<\/a> | favorite pieces from two weeks onwards<\/p>\n<h2><strong>About Cherie Birkner, Founder Sustainable Fashion Matterz<\/strong><\/h2>\n<p><a href=\"https:\/\/cheriebirkner.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cherie Birkner<\/a> is a <strong>former creative director at a fast fashion company<\/strong>, model, photographer, activist, freethinker and networker with a clearly defined goal: to <strong>change the fashion industry positively<\/strong>. For this purpose, Cherie has founded <a href=\"https:\/\/www.sustainablefashionmatterz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sustainable Fashion Matterz<\/a> in 2017. Her photos from <a href=\"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/fashion-revolution-2020\/?lang=en\">Fashion Revolution Days<\/a>, among others, have become an indispensable part of the internet, her platform unites <strong>game changers<\/strong> of all kinds, lists events, brands (international) and (fair fashion) hashtags.<\/p>\n<h2><strong>Good to know (Source: Greenpeace):<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3452\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/> More than <strong>90%<\/strong> of our clothing comes from Asia.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3452\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/>Over <strong>two thirds of the rivers and lakes<\/strong> in China are classified as polluted.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3452\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/>Toxins from factories <strong>are often discharged untreated<\/strong> and can be detected in drinking water and food.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-3452\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/><\/p>\n<p>These pollutants are harmful to health.<\/p>\n<p>.<img decoding=\"async\" class=\"alignleft wp-image-3452\" src=\"http:\/\/greenstyle-muc.com\/wp-content\/uploads\/2019\/05\/190514_Greenstyle_Logo_GMUC.jpg\" alt=\"\" width=\"30\" height=\"30\" \/>Increasingly, these pollutants can also be <strong>detected in humans<\/strong> and animals<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Water is a vital component of life. Unfortunately, this precious resource is finite. In five years, 2.8 billion people in 48 countries will not have access to sufficient quantities of drinking water. Besides year-round campaigns and brands such as &#8220;Stop the water while using me&#8221; and &#8220;Guppy Bag&#8221;, the annual World Water Day on March 22nd draws attention to this fact. Fashion &#038; Water is and will remain a topic in the future.<\/p>\n","protected":false},"author":1,"featured_media":7787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[410,403,294],"tags":[388,385],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>World Water Day: Fashion &amp; Water - GREENSTYLE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greenstyle-muc.com\/en\/world-water-day-fashion-water\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Water Day: Fashion &amp; Water - GREENSTYLE\" \/>\n<meta property=\"og:description\" content=\"Water is a vital component of life. Unfortunately, this precious resource is finite. In five years, 2.8 billion people in 48 countries will not have access to sufficient quantities of drinking water. Besides year-round campaigns and brands such as &quot;Stop the water while using me&quot; and &quot;Guppy Bag&quot;, the annual World Water Day on March 22nd draws attention to this fact. 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