{"id":8968,"date":"2020-01-10T18:01:01","date_gmt":"2020-01-10T18:01:01","guid":{"rendered":"http:\/\/s609430460.online.de\/greenstyle-muc-2020\/influencer-marketing\/"},"modified":"2020-05-25T15:58:43","modified_gmt":"2020-05-25T15:58:43","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/greenstyle-muc.com\/en\/influencer-marketing\/","title":{"rendered":"Podcast: GREENSTYLE panel @ NEONYT"},"content":{"rendered":"

Influencer marketing: Perfect match or just a bubble?<\/h2>\n

Instagram<\/strong> is THE platform for #zeitgeist marketing. Companies invest large sums of money so that influencer<\/strong> underwear, creams, tofu burgers & co. are elaborately staged. But are influencers serious idols<\/strong> or has the Insta hype led to an overdose of content-free feeds? Mirjam Smend<\/strong> (GREENSTYLE munich) talks to blogger, coach and sustainable enthusiast, Kim Gerlach<\/strong> (sun&rise); Alex Zykunov<\/strong>, editorial director Brigitte be green; and Dirk Meycke<\/strong>, art director of PHYNE<\/a>, about the meaning, the development and the sense of influencer marketing<\/strong> and asks the question: what role purpose & greenfluencers (can) play here.<\/p>\n

Did you miss it? You can find the corresponding podcast here \u00a0and the quotes of the participants below.<\/p>\n

\"Influencer-Marketing\"<\/a><\/p>\n

Kim Gerlach | sun & rise<\/strong><\/h2>\n

Kim Gerlach wants to make sustainability aesthetically sophisticated<\/strong> and easier to understand. To this end, she launched her blog Kim goes eco<\/a> in 2015. Kim now lives in Sweden, has renamed her site “sun&rise”<\/strong> and has her fingers in every pie: as a start-up coach<\/strong> for social innovation and sustainability, as a moderator<\/strong>, as a co-founder<\/strong> of VinoKilo<\/a>, as a supporter\/consultant<\/strong> of Helsinki Fashion Week<\/a>.<\/p>\n

\"Influencer-Marketing\"
Kim Gerlach<\/figcaption><\/figure>\n
\n

“The trend is moving away from the product-driven influencer to the cooperation partner, with whom one looks behind the scenes and develops content together. That’s why many now speak of the content creator.”<\/p>\n

“Instagram was an advertising platform for me. Today, it’s a creative field where I express myself. I’m no longer fighting the algorithm, which is constantly changing anyway.”<\/p>\n

“On my channel, I share what’s really important to me. It has a lot to do with my personality too.”<\/p>\n<\/blockquote>\n

\n

Alex Zykunov | BRIGITTE be green<\/strong><\/h2>\n

Berliner Zeitung, Financial Times Deutschland, Welt am Sonntag, Nido, Brigitte, UniSPIEGEL, Maxi, BILD.de, WDR, ZDF New York \u2013 the list of newspapers and magazines where Alex Zykunov<\/strong> left his editorial footprint goes on. Today, the graduate psychologist, publicist<\/strong> and political scientist works<\/strong> as an editorial manager<\/strong> for BRIGITTE be green, Gruner + Jahr’s new sustainability magazine.<\/p>\n

\"Influencer-Marketing\"
Alex Zykunov<\/figcaption><\/figure>\n
\n

“The model on the cover as a placeholder for a beautiful smile catches nobody today.”<\/p>\n

“INFLUENCER vs. GREENFLUENCER: It makes a big difference what you give yourself and your ego brand for.”<\/p>\n<\/blockquote>\n

\n

Dirk Meycke | PHYNE<\/strong><\/h2>\n

As art director, Dirk Meycke<\/strong>, has been responsible for various high fashion shootings<\/strong> of well-known brands. As co-founder<\/strong> and creative director, he now brings this expertise to the eco brand, PHYNE, equipping it with a wealth of emotional style. It goes without saying that the campaign was shot by Joachim Baldauf<\/a>. A capsule collection with style icon Veronika Heilbrunner<\/a> was created. Because yes: German street couture<\/strong> \u00e0 la vetements is also sustainable.<\/p>\n

\"Influencer-Marketing\"
Dirk Meycke<\/figcaption><\/figure>\n
\n

“We want to give our product emotion. These are basics with a statement. That’s why the perfect fit is much more important to us than the number of followers.”<\/p>\n

“Influencers are cooperation partners with whom we develop something together. This is much more than just holding a product into the camera.”<\/p>\n

“As a brand, the art is to probe the field and find out where the message is more likely to fizzle out.”<\/p>\n

“The moment you jumped at the new marketing tool is over. Now they make sure you’re on the same page.”<\/p>\n<\/blockquote>\n

\n

Mirjam Smend | GREENSTYLE munich<\/strong><\/h2>\n

Mirjam Smend<\/strong> worked for high fashion magazines for 16 years. Today, the fair fashion enthusiast writes about sustainable fashion on her blogzine my-GREENstyle.com<\/a> and for magazines such as VOGUE.de<\/strong> etc., is committed as a fashion revolution ambassador and has founded GREENSTYLE munich fair and conference, which will take place for the fourth time from 13 to 15 March 2020. Her vision: “Let’s make eco the new normal”.<\/strong><\/p>\n

\"Influencer-Marketing\"
\u00a9 Son de Flor<\/figcaption><\/figure>\n

Influencer-Marketing: Perfect match or just a bubble?<\/strong><\/h2>\n

@NEONYT,<\/strong> Hangar 4, Tempelhof (PrePeek Area)
\nWednesday, 15.1.2020<\/strong>, 13.30 to 14.30 hours
\nAdmission only<\/strong> for trade visitors, exhibitors and press\/bloggers with accreditation<\/p>\n

\"Influencer-Marketing\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The fact that NEONYT, the world’s leading trade fair for sustainable fashion (and the only winner of Berlin Fashion Week) is our partner at GREENSTYLE fills us with enormous pride. The fact that we were able to host the second panel at NEONYT \u2013 this time in the new location in Hangar 4 in Tempelhof \u2013 is absolutely terrific. Our topic? Influencer marketing.<\/p>\n","protected":false},"author":1,"featured_media":8056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[390,383],"tags":[389,298,358],"acf":[],"yoast_head":"\nPodcast: GREENSTYLE panel @ NEONYT - GREENSTYLE<\/title>\n<meta name=\"description\" content=\"That we can host a panel there for the second time ... terrific. Our topic? 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